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M&C Saatchi appoints Zaid Al-Qassab as CEO

M&C Saatchi has appointed Zaid Al Qassab as Chief Executive Officer (CEO) following a comprehensive search process. 

Zaid’s appointment will be effective on 13th May 2024 subject to the completion of normal regulatory  due diligence by the Company’s Nomad, following which Zillah Byng-Thorne, acting Executive Chair,  will return to her role as Non-Executive Chair of the Company. 

Zaid brings an extensive track record of advertising and marketing leadership, managing global teams  and brand-building expertise. Most recently, he was Chief Marketing Officer (CMO) at Channel 4. 

Zaid held the CMO role at Channel 4 from 2019 where he was responsible for marketing, digital,  product, communications and PR, advertising, media and continuity, its award-winning in-house  creative agency 4creative, and its digital content and brand entertainment agency 4Studio. Under Zaid’s  leadership the broadcaster gained a place as the top brand and #3 creative agency in 2023 (Campaign  Lists), and he was voted one of the UK’s top ten marketers by Campaign in 2023. 

He was previously the Chief Brand & Marketing Officer of BT plc, where he led the BT, EE, Plusnet &  Openreach brands. He also spent 20 years at Procter & Gamble, in marketing and commercial roles,  including as Managing Director of the Health & Beauty division for the UK & Ireland. Zaid currently  serves as Non-Executive Director of Advertising Standards Authority, a role he has held since 2018. 

Zillah Byng-Thorne, Executive Chair, said: “We are delighted to have attracted someone of Zaid’s  calibre to lead M&C Saatchi into its next phase of growth. Zaid has proven leadership qualities, has  managed global teams, and his client-centric focus, dynamism and commercial acumen will be highly  valuable as we look to accelerate our growth trajectory. 

“The advertising and marketing landscape is fast-moving and a modern, forward-thinking, agile leader  like Zaid will help shape M&C Saatchi for excellence on the global stage, supported by our exceptional  regional leaders across the UK and globally. It is truly an exciting moment for us.” 

Zaid Al-Qassab said: “I have long admired M&C Saatchi’s creativity and industry-leading work and I  am delighted to be joining one of the most recognised advertising brands in the world. I believe M&C  Saatchi has a unique growth opportunity, capitalising on its combination of advertising and specialist  marketing services, and its unrelenting focus on creative solutions built on client understanding, with an  agile, global, integrated offer.”