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New Business Bulletin 02/10/20

Our regular update on clients wins, new tech integrations, M+A activity and platform activations. We love to share good news in these challenging times so please keep sending them through.

Xandr, AT&T’s advanced advertising company, and Realytics, a leader in TV-Digital convergence, today announced a new partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest buying platform. 

Through an integration with its buying platform Xandr Invest, Xandr’s French customers can access to the scaled linear TV buying capabilities developed by Realytics. Realytic’s technology has been built for digital players seeking to diversify their acquisition channels and need to combine buying models, metrics and performance coming from digital and linear campaigns.

“We are proud to build this technological partnership with Xandr, a globally recognized player in the advertising market” commented Guillaume Belmas, CEO Realytics. “Through this collaboration we are continuing our goal to unify and simplify the advertising market, enabling digital advertisers to add linear TV channels to their online video buying strategy within a single platform.” 

“We are pleased to offer this opportunity for our buy-side customers with Realytics” states Paul-Antoine Strullu, VP and Managing Director, Southern Europe, Xandr. “This partnership is part of our wider initiative to foster opportunities for start-ups to emerge and innovate. With linear buying one of the main challenges programmatic companies are looking to solve in 2020, collective thinking is better than standalone solutions to ensure new innovation can emerge in the French market.”

Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, has today announced a partnership with Adform UK, only global, independent and fully integrated advertising platform built for modern marketing, to be its preferred choice for managed service across all addressable channels.

The collaboration will enable CvE’s clients to access Adform’s full-stack integrated adtech suite, while Adform’s clients will benefit from CvE’s consultative expertise on media strategy, digital transformation and programmatic in-housing. It will also empower brands that are new to programmatic to accelerate their digital marketing activity and bring programmatic advertising into their business growth strategy.

Paul Frampton, President of Europe and APAC at CvE, said: “This exciting alliance is very much a meeting of minds. Adform truly aligns with CvE’s open and independent ethos and we see this as a real opportunity for advertisers to benefit from honest and intelligent independent expertise and solutions.

“We are obsessed with proving incrementality and leveraging technology to get to better answers. We do this through deep activation and machine learning to ensure clients receive the best quality of supply.”

Philip Acton, Country Manager, UK & Benelux, Adform said: “Joining forces with CvE demonstrates our recognition of the need for increasing flexibility and agility in our services for clients and extending our scope beyond programmatic marketing.

“The timing of this partnership is optimal given the launch of Adform FLOW and the changing narrative around digital ad tech for our clients in Europe. We can positively build on this with CvE through our powerful and refreshing combination of complementary advertising solutions.”

Freetrain, creators of an innovative piece of training equipment that supports hands-free carrying of your mobile device, have appointed leading PR agency The PHA Group with a brief that spans product placement, journalist and influencer engagement, and business profiling.

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