VIOOH partners with Adams Outdoor to expand programmatic billboard access
VIOOH has partnered with Adams Outdoor Advertising to expand programmatic access to digital billboard inventory across the US.
The partnership covers more than 460 digital billboards across 14 states, including markets such as Charlotte, Raleigh-Durham, Detroit-Ann Arbor, Grand Rapids, Madison and Pittsburgh.
Advertisers will be able to access the inventory through VIOOH’s programmatic platform, with campaign activation and buying across multiple US markets.
Ponderosa launches AI-powered research solution Conversive
Ponderosa Market Research has launched Conversive, an AI-powered research solution that combines quantitative surveys with AI-moderated conversations to explore consumer decision-making.
Hisense UK is among the first brands to use the platform, researching how consumers navigate the TV buying journey, including factors such as screen size, picture quality, price, brand trust and retailer advice.
The research explored how shoppers compare products, where uncertainty enters the decision-making process and which messages help move them towards purchase. The findings are intended to inform communications, product messaging and customer journey planning.
AudienceProject and xpln.ai partner on cross-media attention measurement
AudienceProject has partnered with xpln.ai to introduce cross-media attentive reach measurement for advertisers and agencies across nine European markets.
The partnership combines AudienceProject’s deduplicated reach and frequency measurement with xpln.ai’s attention measurement, creating a metric designed to show how many people reached by a campaign also engaged with its advertising.
The service is available in the UK, Germany, France, Italy, Spain, Sweden, Denmark, Norway and Finland, with Canada and Mexico expected to follow.
Saulderson Media expands Gamma partnership across France and Germany
Saulderson Media has expanded its partnership with AI platform Gamma following a three-month creator campaign across Europe.
The initial campaign delivered more than 150 pieces of content through 79 creator activations. Under the expanded agreement, Saulderson Media will manage creator strategy and localised execution in France and Germany.
The activity will support the launch of Gamma 5, which introduces an AI agent combining brainstorming, research, design and editing capabilities.
Convo Media launches StoryVideo for connected TV campaigns
Australian advertising platform Convo Media has launched StoryVideo, a connected TV advertising format combining television commercials with supporting mobile content.
The format pairs a brand’s TV creative with content frames highlighting product information and key messages. Viewers can then continue engaging with the brand through mobile experiences.
StoryVideo is available through Convo Media’s partnership with Index Exchange, providing access to CTV inventory across services including Foxtel, BINGE, Kayo, SBS, Tubi and Samsung.
Teads updates Teads Ad Manager
Teads has announced an updated version of Teads Ad Manager, bringing connected TV and digital advertising campaigns together with full-funnel measurement and AI-assisted workflows.
The platform enables advertisers and agencies to plan, activate and measure campaigns across CTV and digital environments, with capabilities including campaign planning, reporting and performance optimisation.
It also introduces integrations using the Model Context Protocol (MCP), allowing Teads audience insights, reach forecasting and inventory discovery to connect with AI systems including Claude, Gemini Enterprise and Microsoft Copilot.
Fifty5Blue acquires Simantea and TRP Research
Fifty5Blue has acquired Simantea and TRP Research to expand its audience insight, consumer behaviour and measurement capabilities.
Simantea provides consumer panels and technology capturing purchase data through receipts, alongside passive measurement of app and web activity, media consumption, advertising exposure and location.
TRP Research specialises in audience reporting, consultancy, measurement panels, media monitoring and data visualisation. The acquisition builds on its existing relationship with Fifty5Blue’s software business, TechEdge.
Both companies will continue operating under their existing names, with their teams reporting to Fifty5Blue management.
McKinsey research finds AI influencing consumer shopping decisions
Research from McKinsey & Company suggests AI chat and search tools are becoming a significant influence on consumer purchasing decisions.
The study, based on approximately 21,000 consumers across 11 markets, found that 29% of AI shoppers said AI chat or search tools had the biggest influence on their most recent purchase, compared with 9% citing traditional search engines.
More than half of consumers surveyed said they now use AI for shopping. In the US, 17% of AI users had completed a purchase through AI, up from 10% in December 2025.
The research also found that standalone AI tools are used more frequently than retailers’ own AI assistants for shopping inspiration, while retailers’ assistants have a slight advantage at checkout.
Taboola brings DeeperDive answer engine to Motorola smartphones
Taboola has partnered with Motorola to integrate its DeeperDive answer engine into select moto g smartphones.
The service will be accessible directly from the smartphone lockscreen, allowing users to ask questions and explore topics through AI-generated answers informed by publisher content.
The rollout is expected to take place in phases across selected devices in 2026 and 2027, including in the UK, Germany, Spain, France, Italy, Mexico and Argentina.
Accenture and Prada develop ChatGPT product discovery experience
Accenture Song and Prada have developed a ChatGPT plugin to explore conversational product discovery and agentic commerce, with support from DaVinci Commerce.
Available in the US, UK and Italy, the plugin allows users to explore Prada collections, discover products and access store information through conversations in ChatGPT.
The initiative builds on Accenture Song’s work with Prada on digital transformation and is intended to explore new ways for consumers to interact with the fashion brand.
Wordly launches Audience Engagement for live events
Wordly has launched Audience Engagement, a set of interactive features designed to help event attendees engage with live presentations and give organisers insight into audience sentiment.
The features are integrated into Wordly’s live content stream and app, allowing attendees to react to live content, highlight key moments and save notes alongside translated captions.
Organisers can monitor audience sentiment, engagement trends and which statements or topics resonated with attendees. The service is available to Wordly customers worldwide.
