Cadbury appoints THG Ingenuity to power direct-to-consumer gifting platform
Cadbury has appointed THG Ingenuity to support the launch of its new direct-to-consumer Cadbury Shop. The partnership brings together THG Commerce’s ecommerce technology, THG Studios’ creative production and THG Fulfil’s warehousing, logistics and customer service capabilities.
The platform includes a product customisation tool for Cadbury Heroes Pick & Mix, allowing customers to select their own combinations of chocolates. It also offers personalised giftboxes, including a Build Your Own Letterbox Gift service through which customers can choose six Cadbury tablets.
Ocean Outdoor partners with Scottish Women’s Premier League
Ocean Outdoor has become the official digital out-of-home (DOOH) supplier to the Scottish Women’s Premier League. The partnership will see the companies develop original content for large-format digital screens, featuring players, clubs and key moments from the league’s season.
The activity aims to raise the profile of women’s football in Scotland and encourage greater participation and attendance. Ocean has similar partnerships with the Women’s Super League and England Rugby.
Ocean Outdoor has also entered an exclusive sales agreement with Japanese out-of-home company Hit Co., Ltd., giving each business access to the other’s advertising inventory.
The agreement covers prominent digital out-of-home locations in both markets, including Tokyo’s Shibuya district and Osaka for Hit, and London’s Piccadilly Lights, BFI IMAX and The Curve for Ocean. Ocean’s international Alliance network now spans 13 countries.
Audion and YouGov research highlights changing audio habits
Research commissioned by digital audio advertising platform Audion and conducted by YouGov has found that 54% of British people switch platforms while listening to audio content. The study found that 19% start on an audio platform and move to video, 15% do the reverse, while 29% switch in both directions.
The research also found that 44% of UK respondents listen to video content without watching the screen. The study surveyed more than 2,200 UK adults, alongside representative samples in France, Italy and the US, highlighting the increasingly fragmented nature of audio consumption.
Post Office launches small-business cash deposit campaign with Bray Leino
Post Office has launched a UK-wide campaign created by Bray Leino to raise awareness of its cash deposit services for small businesses. The campaign, running from November 2026 to March 2027, promotes the ability to deposit cash takings into business bank accounts at more than 10,500 Post Office branches.
The activity includes video-on-demand, audio, out-of-home and social advertising. MISSION Group agency Speed Communications is delivering supporting PR campaigns, while Carat is responsible for media strategy and buying. The service is available to customers of more than 23 UK banks.
Bannerflow opens London and New York offices
Bannerflow has opened offices in London and New York as part of its expansion into the UK and US markets, backed by investor Tenzing.
The London office will act as the company’s international commercial hub, covering sales, partnerships and customer success, while the New York operation will focus on enterprise clients and US growth. Both offices will be led by Daniel Angvik, Head of International Markets & Expansion. Bannerflow says it has already signed more than 20 customers and recruited 15 employees through the expansion.
Samsung Ads introduces interactive formats for Samsung TV Plus
Samsung Ads is introducing three interactive advertising formats to Samsung TV Plus and the Samsung home screen: polls and surveys, product carousels and QR codes. Launching in November, the formats will allow viewers to interact with campaigns during ad breaks and provide advertisers with opportunities to connect television activity with further engagement.
The formats build on Samsung Ads’ GameBreaks offering, which recorded a 3.84% engagement rate in tests. Research conducted with MTM found that adding home-screen advertising to Samsung TV Plus campaigns can increase incremental reach by 54% and purchase intent by 23%, compared with Samsung TV Plus campaigns alone.
St. Ewe partners with Channel 4’s Sunday Brunch
St. Ewe Free Range Eggs has become the official egg partner of Channel 4’s Sunday Brunch, in a 12-month agreement. The partnership will include 24 branded recipe segments, airing every other Sunday and featuring dishes developed by programme presenter and chef Simon Rimmer.
The collaboration was arranged through Channel 4 Sales and Banijay UK. It includes on-screen branding, recipe content and associated promotional rights.
System1 publishes early Christmas advertising rankings
System1 has published its early 2026 Christmas advertising rankings, with Morrisons and Sainsbury’s sharing the top position, each scoring 5.9 Stars and a Spike Rating of 1.68. M&S, Aldi, Thatchers, Disney, Barbour and the National Lottery also achieved the maximum Star Rating.
The rankings are based on consumer responses measured through System1’s Test Your Ad platform. Supermarkets occupy seven of the top 12 positions, while campaigns featuring established characters and distinctive storytelling also feature prominently. Coca-Cola, Lidl and Tesco each scored 5.7 Stars, with Waitrose completing the top 12 on 5.6.
Azerion adopts DAIVID’s MoodBoost targeting technology
Azerion has partnered with creative and media intelligence company DAIVID to integrate its MoodBoost technology with Azerion’s MindMap audience-targeting tool.
MoodBoost uses AI to analyse the emotional response generated by online content, helping advertisers identify environments in which audiences may be more receptive to advertising. Azerion says the combined approach can be used to target audiences based on both their mindset and the emotional context of the content they are consuming.
The announcement coincides with the publication of Azerion’s Display Is Not Outdated white paper, based on research involving 600 UK consumers.
Global agrees to acquire Alight Media
Global has agreed to acquire digital out-of-home company Alight Media, in a deal expected to complete in the first quarter of 2027, subject to regulatory approval.
Alight operates a UK-wide estate of more than 1,500 digital and classic poster sites, alongside more than 4,000 digital screens in leisure and hospitality venues. The acquisition will extend Global’s outdoor advertising network and bring Alight’s inventory into its planning, programmatic and self-service advertising platforms. The two businesses will continue to operate independently until completion.
SoundCast makes audio inventory available through StackAdapt
SoundCast has partnered with advertising platform StackAdapt, enabling advertisers and agencies to buy its audio inventory programmatically through the platform.
The integration covers podcasts, live streams and digital radio, alongside in-store and in-game audio. Buyers will have access to inventory from more than 150 publishers, including Le Figaro, Ouest-France, Acast and AudioBoom. The integration is live globally, making SoundCast’s inventory available to StackAdapt’s European and international customers.
SCAFFOLD AI launches platform to support creative development
SCAFFOLD AI has launched a platform designed to help develop junior creative talent by using AI models based on the expertise and working methods of experienced industry figures.
Supported by creatives including Patrick Collister, Graham Fink and Simon Richings, the platform has been developed by Marc Lewis, Dean of the School of Communication Arts. It allows junior employees to work with AI partners that challenge their ideas and provide feedback based on the approaches of senior creatives.
The initiative has also received seed investment from Lord Karan Bilimoria. A version for employers allows organisations to create AI partners based on the knowledge of their own senior staff, with the aim of retaining that expertise within company systems.
Born Social and The Mix Global examine changing social discovery
Research from social-first agency Born Social and research agency The Mix Global has found that 64% of young US adults aged 18–34 feel brand posts on social media are becoming increasingly similar. Among respondents who had recently discovered something on social media, 50% did so through a creator or influencer, compared with 34% through brand-led content.
The findings appear in a report, Brand Built Different: Equity, Evidence and the Rise of the Proxies, based on a survey of 2,019 US adults and 13 interviews with creators and consumers. It examines how creators, online communities and AI tools are influencing brand discovery and perception beyond brands’ own channels.
Female x Finance launches FxF Media in the UK
Female x Finance has expanded into the UK media market with the launch of FxF Media, a commercial offering connecting brands with career-focused women through its online community and in-person events.
Founded in the Netherlands, the business says its community has more than 95,000 members and reaches an audience of 3.2 million career women each month. It has already secured a partnership with British beauty brand Charlotte Tilbury and is opening its media offering to other UK advertisers. FxF Media launched in September 2026 as part of the wider FxF Group, which also includes the original Female x Finance platform and recruitment venture FxF Hire.
Sitecore introduces MarketingIQ
Sitecore has introduced MarketingIQ, a new capability within its SitecoreAI platform that connects brand intelligence and market insights with marketing content and campaign execution.
The product combines insights from AI search monitoring through Scrunch, a Sitecore company, with AI agents that can identify opportunities, recommend content and coordinate campaign activity across existing marketing systems. Marketers retain responsibility for reviewing and approving proposed work before it is published.
MarketingIQ is designed to work across Sitecore and third-party content management, digital experience and business systems. It will be available to SitecoreAI customers.
