Interviews, insight & analysis on digital media & marketing

New Business Bulletin 25/09/20

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Our regular update on clients wins, new tech integrations, M+A activity and platform activations. We love to share good news in these challenging times so please keep sending them through.

YouTube-specialist Influencer Marketing agency Digital Voices has announced a string of client wins, including online homeware and furniture maker MADE.com, Magnum ice cream (Unilever) and Internet access and hosting services company Fasthosts. 

The MADE.com campaign sees Digital Voices partner with YouTube creators in four markets: UK, Germany, France and Netherlands. The campaign is centred around giving creators room MADE-overs, decorated using MADE’s furniture.

For Magnum, the campaign raised awareness of Magnum’s True To Pleasure messaging and Magnum Ruby ice cream launch on Instagram and TikTok, in collaboration with singer Halsey. Digital Voices partnered with creators across five markets: UK, France, Germany, Italy and Spain. 

Meanwhile Fasthosts is working with Digital Voices to sponsor over 20 YouTube creators to educate their UK audiences on Fasthosts’ product offerings and run a Techie Test competition to win a dream PC setup. Digital Voices has partnered with creators whose content engages people with an interest in fields such as IT and web development.

Premium beauty retailer Feelunique is working with artificial intelligence technology firm Automated Creative to boost its digital advertising performance in the UK. Feelunique will be using Automated Creative’s self-serve CREATOR tool to generate a succession of paid social adverts on Facebook and Instagram. The aim will be to drive traffic from these ads to feelunique.com, resulting in increased awareness. traffic and conversions at a time when footfall to brick and mortar retail stores remains lower than usual levels. 

1-Fix has announced a new client win, Delphic HSE, which specialises in consultancy and risk assessment around the safety of chemicals. 1-Fix will oversee Delphic HSE’s cloud migration and global IT security expansion, whilst maintaining 24/7 emergency support and Microsoft 365 licensing.

Sublime and advertising company Xandr have announced they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units. Built on Sublime’s experience with programmatic multi-device campaigns for skin formats and delivered on Xandr’s strategic selling platform, Xandr Monetize, the Programmatic Guaranteed campaign enables advertisers, media agencies, and trading desks to guarantee advertising placements for high-impact campaigns across Sublime’s network of partner sites. 

Hale-based PR agency, Peppermint Soda, has been appointed to handle the PR for new social media app, Wigwaum. The agency, will focus primarily on PR strategy and implementation, to raise the brand’s profile, ahead of its official launch early next year. It will also be helping to recruit testers for the app from October onwards.

Leeds Digital Festival has launched its second 2020 run with a record breaking 294 confirmed events and drawing more international interest than ever before. It is being held between 21st September – 2nd October. The earlier virtual festival in April drew participants from over 50 countries to its events, and this second round promises an even larger reach.

ThingCo, the insurtech 100 business has secured a contract with Freedom Brokers to provide Theo – a wireless telematics device combining self-installation, second by second high quality data collection and Voice for post-crash support and real-time risk mitigation.  Theo will form the backbone of Freedom Brokers’ innovative telematics proposition – Freedom to Drive – with an initial focus on light commercial van drivers.

Manchester marketing agency, Serotonin, has been appointed by Rudy’s Neapolitan Pizza following a competitive pitch to develop and promote its ecommerce website. The pizzeria, which has five restaurants across the UK, needed a site that could cope with the demand caused by its COVID-19 pivot concept – Bake At Home pizzas. 

My Digital Accounts, the cloud-based contractor payroll and accounting software provider, has announced it has partnered with the FinTech Modulr to provide flexible and scalable payment options to the UK’s flexible workforce. My Digital Accounts, powered by Modulr’s direct access to critical payments infrastructure such as Faster Payments, will provide contractor accountants, umbrella companies and recruitment agencies with a more agile and reliable method of making and reconciling payments.

Wright Engineering has partnered with BuddyCRM following the completion of an exclusive UK distribution agreement with German company, Gurtec GMBH, to supply its conveyor rollers and associated components into a number of industries.

The Planet Mark has appointed Design by Structure (Structure) to develop its new brand. The agency will deliver a clearly defined and purpose-driven brand for the sustainability certification programme. The scope of work covers, brand identity, TOV, digital and brand guidelines. The Planet Mark is looking to engage, inspire and recognise the achievements of its members, helping them to share the work they have done and the benefits and value of certification.

Digital healthcare specialists Mindwave Ventures has appointed KC Communications to manage its PR, marketing and social activity. KC Communications will work to raise the firm’s profile to key stakeholders in the health and academic verticals through a series of strategic PR and marketing activities.

TrueCue, the analytics products and services brand, has entered into a strategic partnership with Simpson Associates, a leading data analytics consultancy, which will enable its customers to access TrueCue’s highly scalable SaaS data warehouse automation solution.

Iguazio, the data science platform built for production and real-time machine learning applications, has announced a strategic partnership with Faktion, a boutique, end-to-end Artificial Intelligence service provider for smart mobility technologies across Europe. The partnership enables both companies to provide AI software infrastructure and services to smart mobility companies looking to harness big data and create AI applications that make travel in cities safer, greener, and more efficient.

Independent global marketing and media consultancy Ebiquity PLC and diversity media specialists DECA Media Consultancy, have announced a new partnership to help brands and agencies reach diverse audiences currently being missed by many campaigns. 

The offering will combine Ebiquity’s experience of effective media and marketing strategy with DECA’s unique understanding of media consumption and attitudes across a range of audiences including BAME, disabled, and LGBTQ+.