Interviews, insight & analysis on digital media & marketing

New Business Bulletin 28/08/20

Our regular update on client wins, new tech integrations, M+A activity and platform activations. We love to share good news in these challenging times so please keep sending them through.

Independent care provider, Agincare has appointed Click Consult to manage a hybrid digital marketing strategy for them to achieve improved growth and visibility online in the healthcare sector.

UK insurtech Tempcover has announced it has selected Hard Numbers, the performance-driven marketing and communications consultancy to join its roster of agency partners in the UK. Hard Numbers will be responsible for raising awareness of Tempcover and the category of temporary vehicle insurance in the UK, via creative campaigns as well as a Search Engine Optimisation (SEO) programme.

Affordable make-up brand, Collection Cosmetics, has appointed Havas Media Manchester as its media agency following a strategic review. Havas Media Manchester will now partner with Collection Cosmetics to harness media in order to raise awareness of key product launches amongst a core audience of 16 to 34-year-old makeup lovers, and ultimately drive an uplift in sales. It will be the first time Collection Cosmetics has used paid media in two years.

Havas Media Manchester has also been appointed by OpenMoney as its media planning and buying agency of record, with a significant seven-figure annual spend. Havas Media Manchester will now partner with OpenMoney to develop media planning and buying strategies to support the launch of a major brand campaign as well as its new mortgage proposition, Home by OpenMoney.

The Office for National Statistics (ONS) has appointed M&C Saatchi as
its agency partner for Census 2021 communications. The ‘once-in-a-decade engagement’ will see the creative agency partner with the ONS to develop a fully integrated programme of communications with the objective of mobilising more than 26 million households in England and Wales, in order to ensure completion of the census in March 2021. The brief includes advertising, PR, digital, partnerships, and community and schools programmes.

Warwickshire-based digital product studio Freestyle announced their newest client partnership with the historic Woburn Estate. Freestyle won the project following a competitive pitch. The studio proposed an enhanced digital experience roadmap for Woburn Safari Park, focused on creating more customer-centric journeys for the park”™s customers. This includes 360 views of the park, highlights of the animals and their conservation status, an optimised experience and a seamless customer journey to booking.

Bristol-based integrated digital marketing agency, Loom, has won two new clients during the UK coronavirus lockdown: Henchman, a family-run hedge cutting platform and garden ladder business, and Friska, Bristol-based restaurant and coffee shop. Loom is working with Henchman on a full suite of services, including SEO, PPC, biddable media and content marketing, while Friska is currently focusing on its biddable media offering. 

Lick Home, has appointed Leeds based performance marketing agency, Journey Further, to drive its growth strategy.