Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Sensei, Brand Metrics, Nonvoice Agency and more

After announcing a $6.5m seed fundraise last month, Sensei, the autonomous retail tech company, is launching the first autonomous store opening to the public, in partnership with Sonae, a leading Portuguese retailer. Sensei is consolidating its position as the leading European provider of autonomous retail, enabling all stores to be scan and queue free. This is the first autonomous store to open in Europe, apart from two others recently opened by a US retailer in the UK.

Five9, Inc. has announced a new strategic partnership with Mitel. Mitel will now feature the Five9 Intelligent Cloud Contact Centre as its exclusive contact centre as a service (CCaaS) partner for its worldwide client base. Together, Five9 and Mitel will provide a holistic offering for organisations that value an integrated Contact Centre and Unified Communications solution as part of their overall collaboration and total experience strategy. Mitel’s global customer base and vast channel partner ecosystem will now have access to the full breadth of the Five9 product portfolio – including the core Five9 Platform, Workforce Optimisation (WFO), Intelligent Virtual Agents (IVA), Agent Assist, and Workflow Automation (WFA).

Veritone, Inc. has announced the launch of Veritone, an end-to-end Voice-as-a-Service (VaaS) solution that immediately enables media companies, brands, marketers, celebrities and influencers, many of whom are current Veritone customers and partners, to create, manage, license and monetise hyper-realistic synthetic voices. Veritone supports both text-to-speech and speech-to-speech processes and offers the first complete, end-to-end suite of voice capabilities and features –– including creation and usage; management; production workflows; licensing, compliance and clearance; and monetisation.

UserTesting, a provider of on-demand human insights, has announced that it has been added to the Fortune Magazine Best Workplaces in Technology list and, for the second consecutive year, earned a spot on the Financial Times Americas’ Fastest-Growing Companies 2021 list. In addition, UserTesting was recognised as one of San Francisco Business Times Best Places to Work; Bay Area Workplace Wellness Award recipients for midsized companies.

In a new report, Constellation Research has found that the SnapLogic Intelligent Integration Platform simplifies data and analytics integrations on Amazon Web Services, Inc. (AWS) while speeding time-to-insight. The report, titled “SnapLogic Simplifies Data and Analytics Integration on Amazon Web Services,” was authored by Constellation Research vice president and principal analyst Doug Henschen. In addition to reviewing functional capabilities, Constellation Research shares details from discussions with two SnapLogic and AWS customers; Arriva and Sailpoint.

Nelson Bostock UNLIMITED has won the UK PR brief for ecommerce tech provider Ve Global. Building on its experience in the digital commerce sector, Nelson Bostock’s role is to build awareness and momentum within the retail sector and amongst ecommerce marketers and decision makers.

Full-service PR and communications consultancy, Speed has been appointed by Hot Tools to deliver the brand’s first consumer-focused PR brief. MISSION Agency Speed has consumer credentials coupled with specialist expertise in the beauty and haircare sector, which provided strong credentials to deliver the brief. Homing in on the brands ethos, Speed won the work with a strategically solid and creatively rich campaign that leveraged the brand’s professional heritage in an engaging and relevant way for consumers, without diluting the professional offering. Following the initial launch campaign, Speed will deliver ongoing PR support for Hot Tools, establishing the brand as a key player in the highly competitor hair styling category.

Covatic, a fast-growing technology company, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers grapple with a shifting and evolving digital landscape. The IAB UK’s Rachel Arch, Head of Partnerships at IAB UK, commented: “It’s great to have Covatic join as members of IAB UK as we work to build a sustainable future for digital advertising. In our fast-moving digital landscape, our focus is on bringing all parts of the digital ad industry together to tackle key challenges, celebrate innovation and prepare for the future.

Swedish technology company, Brand Metrics, has announced a new partnership with Ciaopeople. The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics will enable it to provide insights to advertisers across all phases of the funnel when leveraging its premium offering: Awareness, consideration, preference and intent to buy. The service – brought to Italy thanks to an existing partnership with Sensemakers – is offered by Ciaopeople in preview in the Italian market, making the publishing group the first to adopt Brand Metrics’ technology in the country.

Cybersecurity and IP protection company, White Bullet, has announced a partnership with Peer39, a provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. This partnership, set within the rapidly shifting landscape of digital marketing, will mean that White Bullet and Peer39 can enable advertisers to reach their desired audiences with precision and scale, safely – unlocking the programmatic ecosystem and giving advertisers direct access to innovative cookie-free data sets from emerging contextual data providers. It will enable clients to elevate media performance whilst defunding pirated content, with White Bullet’s real-time data preventing ads served through Peer39’s integrated partners from going to pirate websites and apps.

5G app agency Nonvoice Agency has announced the signing of a partnership agreement with a new enterprise service, Confer With. Confer With provides a unique online customer service experience enabling shoppers to receive retail advice by video and all items are instantly shoppable within that video call which is shown to produce higher conversion rates from retailers. Confer With have joined the Nonvoice Agency to gain access to retail partners and telcos around the world who can benefit from this service. “We are delighted to welcome another Enterprise service to the Nonvoice Agency. Unlike many consumer apps, Enterprise services tend to be unique and Confer With is just that. Thanks to 5G this service will take shopping online to a new and exciting level for both customers and retail workers,” commented Simon Buckingham, Founder and Chief Executive Officer of Nonvoice Agency.