Interviews, insight & analysis on digital media & marketing

New Business Bulletin: ShowHeroes, Quantum Metric, Wavemaker UK and more

ShowHeroes, specialists in sustainable digital advertising, proudly announces its Green Media Product (GMP) for ConnectedTV, powered by Scope3, a pioneer in carbon data solutions for the advertising and media industry. This innovative initiative underscores ShowHeroes’ commitment to reducing the environmental impact of its video and display campaigns for CTV within the digital advertising industry. A notable achievement of this partnership has been the integration of carbon emissions data measurement, now available in ShowHeroes’ ConnectedTV (CTV) campaigns. Not only are CO₂ emissions calculated and compensated, but these packages are low-emission by design and align with Scope3’s Green Media standards. At the forefront of this transformative journey is ShowHeroes’ CTV Innovation Team, which has seamlessly woven all of the company’s solutions into a compelling and distinctive offering.

Quantum Metric, the customer-driven digital analytics platform, has announced the findings of its 2023 Inflation Habits Report which surveyed digital leaders in industries including retail, travel, hospitality, financial services, insurance, healthcare, gambling and telecommunications in the United States and the United Kingdom at the VP level or above. The report reveals that amid changing customer behaviour and digital investments, business executives will continue to offer more discounts and deals to shoppers to combat how inflation has impacted consumer spending.  

Plant-based pioneer Alpro has partnered with Wavemaker UK and Tesco-owned customer data science company Dunnhumby, on “Alpro-licious”, a retail media strategy set to reach around six million shoppers with its various alternative dairy products. As the category becomes increasingly competitive, the campaign will allow the brand, owned by FMCG giant, Danone, to target precise audiences, identified as potential customers, with personalised product creative and taglines. From creamy oat milk in cereal to nutty almond milk in coffee, the ad demonstrates the various ways customers can make their breakfast “Alpro-licious”. The ad will run across multiple channels including ITVX, Meta, DV360 and placements on Tesco’s own website. Additionally, the creative will also feature on the handsets of Tesco’s brand new “Scan as you Shop” format, prompting customers of the products available when in-store. “Alpro-licious” will run until the end of October. As well as working with Tesco Media and Insight Platform to find audiences that are warm to Alpro, but not existing frequent buyers, Wavemaker were also responsible for creating a bespoke sales uplift methodology to measure the results. This includes – individual channel contribution to sales, the multiplier effect of different channels working together, engagement with the personalised creative, and finally, identifying where Alpro is winning new customers to the brand. 

Teads, the global media platform, has signed a partnership deal with LGBTQ+ lifestyle publisher Attitude. As a supplier to the world’s most premium publishers and content creators, Teads’ exclusive partnership with Attitude expands on the platform’s focus rooted in providing high-quality media with access to diverse and direct inventory. Ensuring brands with curated audiences to deliver accuracy at scale and a clean supply path, Teads’ targeting solutions and top position in SPO drive optimal revenue for its exclusive publisher partners. Attitude joins a growing number of publishers that have signed exclusive partnerships with Teads, which reaches more than 1.9 billion people across the globe every month and 50.6 million in the UK (approximately 89% of UK internet users). For brands and advertisers, it means Teads facilitates access to quality, brand-safe environments with some of the most respected media brands. This partnership will see Teads become the sole provider of outstream video formats to Attitude in the UK, USA, Canada, and Australia, whilst allowing the publisher to leverage Teads’ full-funnel suite of bespoke ad formats.

Theorem Inc., a full-service flexible digital marketing and tech solutions provider, is launching its proprietary new automation solution called Upward, which transforms ad operations by making common pain points – including make-goods – obsolete. Upward enables organizations to scale ad operations workflows via tailored automation technology to accelerate revenue and remain competitive within the marketplace. With two decades of experience working with top media companies such as Hearst, The New York Times, Condé Nast and Advance Theorem has deep institutional knowledge of the operations process and technology that generates revenue for ad-supported businesses. Theorem’s expertise inspired a solution that solves the most common challenges media companies experience with ad ops and extracts revenue from their advertising businesses. Upward is a customizable white-glove solution that enhances the ad operation process by speeding up order cycles, eliminating make-goods, automating manual processes; and changing workforce dynamic to focus on creative production, business development and strategic thinking. Upward streamlines existing ad ops processes and establishes consistencies across the business. The solution enables automation of advertising operations across the order-to-cash process including trafficking, reporting, brand safety and campaign management. With Upward, companies can scale seamlessly and drive more revenue with less reliance on continuous staffing. 

The Independent is extending its commitment to new, live music as it returns as exclusive news partner to The Great Escape. It comes as the festival announces the line-up for this year’s FIRST FIFTY live launch gigs, showcasing a selection of the first fifty artists announced to play at next year’s festival. The FIRST FIFTY live launch on 15 November will see some of the world’s freshest and most promising emerging artists take to the stage across eight venues in east London ahead of their festival appearances next year. Tickets for each FIRST FIFTY gig start from £7 and are available to purchase here. The collaboration means The Independent’s readers will continue to get exclusive behind-the-scenes access and reports from the festival for new music. The Independent will present an evening of groundbreaking music at MOTH Club with performances from Birmingham’s electro-punk duo Big Special, the genre-bending King Isis and punk-influenced Canadians, Mock Media. The Great Escape 2024 will host over 450 up-and-coming artists and hotly tipped talent across 35+ walkable venues, alongside the music industry-led TGE conference, kicking off the 2024 festival season from 15 – 18 May 2024 in Brighton, England. Tickets for The Great Escape festival start from £89.25 and are on sale here.

ABBYY, specialists in intelligent automation, joins the Arsenal family becoming the Official Intelligent Automation Partner of Arsenal Women. ABBYY and Arsenal are both recognised leaders in their fields redefining what it takes to change the game through continuous innovation and commitment to excellence. The partnership will leverage the power of artificial intelligence to deliver outstanding experiences to Arsenal supporters globally and make a positive impact in the community. As the Official Intelligent Automation Partner of Arsenal Women, ABBYY will continue to work together with Arsenal to implement AI solutions across the club to streamline and optimise tasks such as document processing. ABBYY and Arsenal Women will collaborate on sport, social and education programmes focused on technology education, career development, and positively impacting the lives of young people in local communities. They will also partner on a global campaign, “Game Changers,” to demonstrate what is possible when you redefine the future through innovation, collaboration, and grit. Additionally, ABBYY will be Arsenal Women’s Match Day Presenting Partner and have a visual presence at Arsenal Women’s fixtures at Emirates Stadium and Meadow Park.