
While much of the industry is still debating AI frameworks on paper, Adform has partnered with IAB Tech Lab to bring open agentic advertising standards into live, real-world campaigns. Building on the launch of its MCP Server, which already exposes over 800 platform capabilities to external AI agents, Adform is now aligning its full-stack infrastructure with the AAMP and ARTF frameworks…

NDA meets Tim Norris-Wiles, a seasoned leader in data, advertising and martech, and the Global Head of GTM at Neuralift AI…

Carly Crittenden is Chief Revenue Officer at VidMob, where she leads the company’s global commercial organisation spanning Sales, Partnerships, Customer Success, and Revenue Operations…

Activating first-party member data through LiveRamp’s data collaboration network, Co-op transformed digital ads into measurable, real-world outcomes, driving a 77% uplift in in-store visits…