Adverty and SeenThis partner to launch streaming video ads for live-gaming environments Michael Feeley 19 July 2022
Targeting campaigns by life stage and behaviour, rather than by age, produces better results Michael Feeley 15 July 2022
Cannes Lions Insights: “Interpretations of GDPR differ greatly across Europe” Michael Feeley 15 July 2022
Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds Andy Oakes 14 July 2022
Cannes Lions Insights: “The ad market is expected to be more progressive than ever before” Michael Feeley 14 July 2022
Can I have your attention, please? How marketers can harness attention metrics NDA Staff 14 July 2022