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IAB Europe’s ‘Attitudes to Programmatic Advertising’ survey is now open

According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first, with 57% of all non-social display spend now being transacted programmatically.

Programmatic is and continues to be a big deal. But to really understand the status of programmatic adoption across Europe on both the buy and the sell side of the digital advertising industry, we need your help.

IAB Europe is inviting all stakeholders, from advertisers and agencies to ad tech and publishers, to answer the 2022 Programmatic Survey. Take part here.

Now in its eight year, this survey aims to illustrate the current adoption of and attitudes towards programmatic advertising. The results will help inform the IAB Europe Programmatic Trading Committee that provide guidance on developing a programmatic advertising strategy for publishers, agencies, and advertisers.

The deadline to complete the survey is Friday 5th August and it takes just 10 minutes to complete. Plus your response will be treated in the strictest confidence and all respondents will be sent a copy of the 2022 report with full results.

Help us uncover how programmatic advertising attitudes, adoption, and strategies are evolving. Take the survey today!