The battle for audience attention has never been more fragmented, and at the LG Ad Solutions Thought Leadership Breakfast, fragmentation was the starting point for a wide-ranging conversation between New Digital Age Editor in Chief Justin Pearse and Abi Watson, Head of Publishing at Enders Analysis. The conversation explored how broadcasters and media owners are adapting to an audience that no longer sits neatly in front of a single screen, and what that means for trust, quality and the future of premium content.