AI may be the best thing for branding since sliced bread
AI is taking over much of the execution work that once swallowed creative teams' time. What it cannot supply is a point of view, a story worth repeating, or an idea nobody else would have had. Those are the raw material for being recommended. If that proves right, AI could pull advertising back towards ideas, differentiation and trust, and give brand building a stronger commercial case than it has had for years
