Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
News, views and opinion from the adtech and martech industries.
The Big Issue’s Stop Mass Homelessness (SMASSH) campaign is calling on the Government to address the £360 million in rent arrears which was accrued during the pandemic, arguing this could save them over £2 billion in the future.
Chatbots aren’t all they’re cracked up to be. But is the problem with the tech or the way brands perceive and implement them?
xRemember the roughly 4,182,462 times that B2B marketers have heard that email was dead? Spam filters, blogs, social media – they all threatened to take email out at some point or another. But email didn’t just survive; it became the most important channel that modern B2B marketers can have at their disposal.
The trusty ‘one-stop-shop solutions provider’ is a constant source of frustration for most marketers. The fact is, you don’t need to be a corporate agony aunt to realise that building meaningful relationships is only possible when you have conversations with people on their level based on their needs.
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
Australia’s tech sector is booming. Here’s why the country that once looked abroad now has a captive audience.
Today’s digital marketers have no lack of data, analytics, attribution models and machine learning tools to optimize digital journeys. And it’s shown that brands and retailers who excel at personalisation drive 5-15% higher revenue and run up to 30% more efficient marketing campaigns.
New Digital Age has spoken to eleven technology industry experts to discuss the gender gap within the industry and identify steps that can be taken to encourage more girls to study STEM.
What happens when a consumer using Voice technology asks a question about your product?
UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.
95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.
What are the technologies that will underpin the billion dollar businesses of the next decade?