News, views and opinion from the adtech and martech industries.
Artiom Enkov, Head of Insights & Analytics at Nano Interactive, explains how advertisers can take their contextual targeting to the next level.
Artiom Enkov, Head of Insights & Analytics at Nano Interactive, explains how advertisers can take their contextual targeting to the next level.
The UK SVOD market saw almost half a million households cancel their paid-for streaming services in the second quarter of 2022, according to data from Kantar.
Adverty AB has unveiled a global partnership with Swedish technology company SeenThis to enable streamed video advertising to be delivered into live-gaming environments for the first time.
Earlier this month, Montreux in Switzerland played host to the culmination of a unique marketing collaboration between high-end audio tech manufacturer Harman Kardon and OneOf, an environmentally-conscious NFT (non-fungible token) platform backed by legendary music producer Quincy Jones…
Ben Barokas, Founder and CEO of Sourcepoint Technologies spoke to NDA about the restriction of identity, the future of addressability and the new opportunities for publishers to take back control…
Daniel Clayman, General Manager, Northern Europe at Xandr, explains to NDA how the evolving expectations of advertisers and audiences are reshaping the ad tech ecosystem…
John Tigg, GM, International, Yieldmo, discuss the ‘attention revolution’ that’s happening in the advertising industry.
Christophe Goasduff, Insights and Technical Manager at Dog, explores the perspective that a website should serve as a functioning part of a brand’s marketing strategy, a hub of intelligence at the centre of a brand’s marketing ecosystem.
According to Telenor’s Director, Head
New Digital Age meets The Trade Desk’s newly appointed Vice President of HR, EMEA, Clare Dyer…
In this episode, Waze UK Country Manager Ru Roberts focuses on new research which reveals significant post-pandemic shifts in driver behaviour that all marketers will want to hear. Why are people using their cars more than ever? What purchasing decisions are drivers open to while in transit? How can advertisers best appeal to customers on the move?
The web is constantly changing, but accessibility, usability and inclusion are always paramount concerns. As designers and developers, we have to stay alert – and adapt – to make sure we create experiences for all.
As the global advertising industry focuses on first-party data, many are turning towards
customer data platforms (CDPs) as the cornerstone of their data-driven marketing strategies, writes Chris Hogg of Lotame…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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