Harmony Murphy: The importance of positive role models and breaking the bias this #IWD2022
March 6, 2022
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
Technology
News, views and opinion from the adtech and martech industries.
Harmony Murphy: The importance of positive role models and breaking the bias this #IWD2022
March 6, 2022
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
Technology
The Big Issue and PLMR build tool to highlight the risk of homelessness
The Big Issue’s Stop Mass Homelessness (SMASSH) campaign is calling on the Government to address the £360 million in rent arrears which was accrued during the pandemic, arguing this could save them over £2 billion in the future.
Andy Oakes
November 22, 2021
Technology
Frustrating chatbots. And how to avoid them
Chatbots aren’t all they’re cracked up to be. But is the problem with the tech or the way brands perceive and implement them?
NDA Staff
November 10, 2021
Technology
Email is back, and it’s better than ever
xRemember the roughly 4,182,462 times that B2B marketers have heard that email was dead? Spam filters, blogs, social media – they all threatened to take email out at some point or another. But email didn’t just survive; it became the most important channel that modern B2B marketers can have at their disposal.
NDA Staff
November 5, 2021
Technology
Throwing out the default mass-marketing strategy and using time more wisely
The trusty ‘one-stop-shop solutions provider’ is a constant source of frustration for most marketers. The fact is, you don’t need to be a corporate agony aunt to realise that building meaningful relationships is only possible when you have conversations with people on their level based on their needs.
Justin Pearse
November 2, 2021
Technology
Biometric bias: Why isn’t facial recognition software built with transgender and non-binary communities in mind?
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
NDA Staff
October 25, 2021
Technology
Entrepreneurial DNA: The driving force behind Australia’s tech boom
Australia’s tech sector is booming. Here’s why the country that once looked abroad now has a captive audience.
NDA Staff
October 18, 2021
Technology
Serving the segment of one: How to hyper-personalise omnichannel commerce
Today’s digital marketers have no lack of data, analytics, attribution models and machine learning tools to optimize digital journeys. And it’s shown that brands and retailers who excel at personalisation drive 5-15% higher revenue and run up to 30% more efficient marketing campaigns.
NDA Staff
October 18, 2021
Technology
Here come the girls – Celebrating International Day of the Girl 2021
New Digital Age has spoken to eleven technology industry experts to discuss the gender gap within the industry and identify steps that can be taken to encourage more girls to study STEM.
Justin Pearse
October 11, 2021
Technology
The importance of brands harnessing voice to connect to customers or risk delivering misinformation
What happens when a consumer using Voice technology asks a question about your product?
Andy Oakes
October 11, 2021
Technology
Brits are choosing streaming over pay-TV
UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.
Tyrone Stewart
October 6, 2021
Technology
Why flexible digital commerce teams are key to brand success
95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.
NDA Staff
September 30, 2021
Technology
From quantum computing to biomimicry: the technologies of the future
What are the technologies that will underpin the billion dollar businesses of the next decade?
Andy Oakes
September 29, 2021
