Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

UK SVOD market loses nearly 0.5m subscribers

The UK SVOD market saw almost half a million households cancel their paid-for streaming services in the second quarter of 2022, according to data from Kantar.

Technology

Why Harman Kardon blended sound, vision and NFTs with a unique art competition

Earlier this month, Montreux in Switzerland played host to the culmination of a unique marketing collaboration between high-end audio tech manufacturer Harman Kardon and OneOf, an environmentally-conscious NFT (non-fungible token) platform backed by legendary music producer Quincy Jones…

Advertising

NDA meets Waze: why shifts in driver behaviour provide new opportunities for advertisers

In this episode, Waze UK Country Manager Ru Roberts focuses on new research which reveals significant post-pandemic shifts in driver behaviour that all marketers will want to hear. Why are people using their cars more than ever? What purchasing decisions are drivers open to while in transit? How can advertisers best appeal to customers on the move?

Technology

Designing and developing web experiences for everyone

The web is constantly changing, but accessibility, usability and inclusion are always paramount concerns. As designers and developers, we have to stay alert – and adapt – to make sure we create experiences for all.