Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

Email is back, and it’s better than ever

xRemember the roughly 4,182,462 times that B2B marketers have heard that email was dead? Spam filters, blogs, social media – they all threatened to take email out at some point or another. But email didn’t just survive; it became the most important channel that modern B2B marketers can have at their disposal.

Technology

Throwing out the default mass-marketing strategy and using time more wisely

The trusty ‘one-stop-shop solutions provider’ is a constant source of frustration for most marketers. The fact is, you don’t need to be a corporate agony aunt to realise that building meaningful relationships is only possible when you have conversations with people on their level based on their needs.

Technology

Serving the segment of one: How to hyper-personalise omnichannel commerce

Today’s digital marketers have no lack of data, analytics, attribution models and machine learning tools to optimize digital journeys. And it’s shown that brands and retailers who excel at personalisation drive 5-15% higher revenue and run up to 30% more efficient marketing campaigns.

Technology

Brits are choosing streaming over pay-TV

UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.

Technology

Why flexible digital commerce teams are key to brand success

95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.