Interviews, insight & analysis on digital media & marketing

My Digital Hero


My Digital Hero: Ela Osterberger, VP of Data at WeTransfer

Ela Osterberger is the VP of Data at WeTransfer. Previously she ran the Data Science team at Deliveroo and managed one of Europe’s largest Data Science teams. Prior to Deliveroo she ran the audience data team at the Guardian.


My Digital Hero: Joseph Lee, Media Activation Partner at Essence

Joseph Lee is Media Activation Partner at Essence. A programmatic specialist, creator of the Rommatic programmatic buying unit, and holder of a Master of Research in digital cultures and consumption, we asked him who his digital hero is.


My Digital Hero: Dal Singh Gill, VP Global Partnerships, Seedtag

Dal Singh Gill is VP Global Partnerships, Seedtag and host of the Adtech Heroes podcast. He has 12 years of programmatic experience spanning media owners Yahoo, Mail Online and Spotify. At Spotify he was the first programmatic commercial hire.