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Spotify launches ‘Brand Lift’ measurement tool

Spotify has launched Spotify Brand Lift (SBL), a new first-party measurement tool that provides businesses with a better understanding of how the media platform’s users are responding to their audio, video and display ads in the Spotify Free music experience…

Advertising

UK ad market surged to record levels in 2021

UK ad spend reached record levels of £31.9 billion in 2021, as the rising cost of advertising and higher-than-expected growth in key areas of online advertising drove growth.