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ISBA launches build phase of cross-media measurement platform Origin

ISBA has officially launched phase 3 of its UK cross media measurement project Origin. This is a significant step to help the UK’s advertising industry understand and plan media campaigns in a digital-first age, with the project moving the from concept to build stage…  

Technology

PubMatic expands CTV business in Europe

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.