Interviews, insight & analysis on digital media & marketing



Spotify launches ‘Brand Lift’ measurement tool

Spotify has launched Spotify Brand Lift (SBL), a new first-party measurement tool that provides businesses with a better understanding of how the media platform’s users are responding to their audio, video and display ads in the Spotify Free music experience…


UK ad market surged to record levels in 2021

UK ad spend reached record levels of £31.9 billion in 2021, as the rising cost of advertising and higher-than-expected growth in key areas of online advertising drove growth.

Partner Content

Senior promotions at Hawk Platform as DSP doubles in size

Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…