
Looking back at the success and challenges of 2022
Advertising is a fascinating industry because it’s dynamic at the best of times, but the last year saw a lot of movement.
Advertising is a fascinating industry because it’s dynamic at the best of times, but the last year saw a lot of movement.
Advertising is a fascinating industry because it’s dynamic at the best of times, but the last year saw a lot of movement.
Advertising is a fascinating industry because it’s dynamic at the best of times, but the last year saw a lot of movement.
We’ve proved we can change. So why has it taken so long to see any measurable change when it comes to progressive issues in our industry?
What kind of CTV data is available today and how it can be activated by use cases?
Curation has already been around for a couple years and has proven itself as a powerful and polyvalent tool
With the recent Google news of removing third-party cookies in 2024, identity is on everyone’s minds and is a key part of the role of a programmatic trading advisor
Around 80% of global digital ad spend goes to these walled gardens despite people spending half their time outside of these ecosystems on the open internet, writes Colette Munnelly of Xandr…
The level of sophistication of contextual technologies has tremendously grown over the last few years
NDA recently hosted the 2022 Predictions Lunch, in association with Xandr, bringing together representatives from the likes of Heineken, Deliveroo, Channel 4, Samsung Ads, Nestlé, Spark Foundry, Starcom, and many more, for an afternoon of good food and conversation.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).