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Tanya Field, Novatiq on the struggle for identity and the need for a new online currency

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For the next in our NDA Meets podcast series, we’re joined again by Tanya Field, Co-Founder and CPO at Novatiq.

Novatiq is a business that uses mobile network information to provide publishers and marketers with verified, deterministic data on audiences, so is in the forefront of the race to provide an effective new solution for online identity.

We discuss the importance of a test-and-learn cycle for publishers and advertisers, the solution to the problem of ghost users, the future of the prebid.org framework, and the winners and losers in the creation of the new programmatic ecosystem.

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NDA Meets podcast: Terry Kawaja, CEO, LUMA Partners

Terence ‘Terry’ Kawaja, is the Founder and CEO of LUMA Partners, a strategic advisory firm focussed on digital media and marketing. As famous for his parody videos featuring leading industry figures, and colourful on-stage appearances as for his deep knowledge of the digital sector and the $300 billion of deals he’s been been behind, he is one of our industry’s most influential figures.

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Justin Pearse 20 July 2023

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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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