Interviews, insight & analysis on digital media & marketing

Tanya Field, Novatiq on the struggle for identity and the need for a new online currency

Partner Content

For the next in our NDA Meets podcast series, we’re joined again by Tanya Field, Co-Founder and CPO at Novatiq.

Novatiq is a business that uses mobile network information to provide publishers and marketers with verified, deterministic data on audiences, so is in the forefront of the race to provide an effective new solution for online identity.

We discuss the importance of a test-and-learn cycle for publishers and advertisers, the solution to the problem of ghost users, the future of the framework, and the winners and losers in the creation of the new programmatic ecosystem.