Interviews, insight & analysis on digital media & marketing

Immediate shows strong ABC growth

Immediate Media Co, the special interest content and platform company, has posted strong year-on-year circulation growth and its fourth consecutive period-on-period increase

Immediate posted a combined print and digital circulation of 1,045,575, for titles reporting January to June 2021, up 13% year-on-year, and continues to be the UK’s leading publisher for subscriptions with 1.2m subscribers*, up 20% year-on-year.

Immediate’s brands have continued to grow audiences across all platforms, as consumers turned to its brands for inspiration and advice as participation in gardening, cooking and TV has grown exponentially.

Highlights include:

  • BBC Gardeners’ World magazine recorded a combined circulation of 301,026, up 36% year-on-year
  • BBC Good Food posted a combined circulation of 194,471, up 23% year-on-year
  • olive magazine’s circulation rose to 42,325, up 24% year-on-year
  • Radio Times posted a combined circulation of 461,164, -1.6% year-on-year, its best annual performance under Immediate ownership

Tom Bureau, Immediate Executive Chairman, says: “These figures once again illustrate the strength of our portfolio. Our high-quality content focused on our audience’s passions has proved ever more popular during the pandemic and as we’ve unlocked, as people look to our trusted brands to guide and inspire them. Immediate has seen growth across all our platforms enabling us to launch new products and services to our growing audience as we continue our transformational development.”