In this week’s episode of the New Digital Age podcast, Editor-in-Chief Justin Pearse and Andy Oakes once again take a stroll though another week in digital media and marketing.
Im the week following the launch of The News Alliance’s #AskForNews campaign, encouraging brands to back ads next to hard news, Justin and Andy delve into the disconnect between industry rhetoric and action, comparing platitudes in the press and conference stages about supporting quality journalism, while continuing to pour the majority ad spend into the platforms.
Turning to creator strategies, they examine how major advertisers are forging deeper creator connections by launching their own IP and shows rather than relying on superficial add-ons, pointing to giffgaff’s initiatives as a prime example, as heard at Adwanted’s fantastic Future of Media event.
The centrepiece of this episode is the latest edition of the podcast’s No NDA series, welcoming Bobi Carley, Director at ISBA. Carley dives into the pivotal turning points and human realities of a career spanning Sky, Viacom, and a decade at Disney.
Carley offers candid lessons on navigating corporate culture while maintaining individuality, recalling guidance from an early executive coach: “I’ve been told to make you more Disney. But I am not going to follow that instruction. I am going to make you more you. You need to stay you and you mustn’t change for anyone.”
Carley stressed the need to keep a focus on authentic collaboration: “We probably don’t talk enough about relationships now in this industry and more. It used to be the be-all and end-all, and it should still be.”
