Omar Odino is COO & Co-Founder, Kleecks. With a career spaning over twenty years, previous roles have included Chief Digital Officer Digital at JWT Worldwide, and various roles at companies including Alkemy, DGI, Value Partners, WPP, Publicis and IPG.
Who is your digital hero?
My digital hero, is not a specific person, but a whole generation, I was born in 1977 and I would like to mention all those people who started their career path passing through the innumerable mutations of digital (imagine from the first HTML sites, Macromedia Flash and motion design, the advent of smartphones and mobile apps, cloud, cloud computing, consumer behavioural changes etc.
Continuous socio-technological mutations to which we have been able to respond, studying, changing to the point of becoming managers in the industry.
What have they done to win hero status in your eyes?
I’m thinking of the resilience they have shown, being able to evolve at the obligatory speed dictated by technology, being able to continually reinvent themselves, and knowing how to always be driven by curiosity (a key element to being in this market)
How has their heroism helped drive digital?
Their journey has helped set the foundation for approaching digital innovation in a systemic way, understanding a phenomenon, applying it, analysing the benefits given to the market, and continuously adapting strategies.
What are the biggest challenges in digital we need another hero to solve?
Obviously the AI, not applied not only to content but applied to the entire WebOps chain, software development, continuous improvements, implementations etc.
What is your most heroic personal achievement so far in digital?
I’m part of the digital pioneers community, I think that today with my company Kleecks we are introducing a new paradigm in WebOps context. Using technologies such as cloud commuting, gen AI, Machine Leraning and process automation to maximise performance in the WebOps chain (SEO, SEA, CRO, Accessibility, Page Speed..).
Our and my personal vision is to introduce a new standard in the market.
