The Aston Martin Aramco Formula One team has partnered with TikTok to search for up-and-coming content creators. The ‘Creator Collective’ is a UK talent search aimed at discovering, nurturing, and showcasing up to five new content creators.
Successful applicants will receive in-house mentorship from Aston Martin Aramco’s videographers, editors, and content strategists. They will also benefit from exclusive experiences, including event and paddock access, a tour of the AMR technology campus at Silverstone, and a workshop at TikTok’s UK headquarters.
“Together with our partner TikTok, we are delighted to launch Creator Collective as the next stage in our shared mission to provide a platform for creators to tell the Formula One story in their own unique and inspiring ways,” said Rob Bloom, Chief Marketing Officer for the Aston Martin Aramco Formula One team. “The Creator Collective will receive unprecedented access to our team, talent and sport, together with mentorship from some of the very best creatives currently working in Formula One.
“Through the Creator Collective, we aim to produce insightful, fun and highly engaging content for fans to enjoy worldwide while providing Creators with a springboard to amplify their reach.”
The programme will run throughout the 2025 Formula One season, with the deadline for applications closing on Monday 13 January 2025. The ambition is to launch the Creative Collective internationally in the coming years.
“At TikTok, we’re always inspired by the incredible creativity and passion of our community, especially in sports,” said Aoife Moran, Sports Marketing Lead Europe at TikTok. “This initiative with the Aston Martin Aramco Formula One Team provides us an opportunity to elevate diverse voices in motorsport.
“We’re excited to see how the creators in the Creator Collective bring fresh perspectives to the F1 world, connecting fans with the exhilaration and stories that make motorsport so captivating.”
