Regit, the UK’s leading digital garage, has announced a partnership with DBS Data, an industry leader in targeted offline communications and advertising. This collaboration will transform how brands in the automotive space engage with motorists by leveraging Regit’s first-party vehicle insights from over 4 million motorists to deliver highly personalised, data-driven campaigns. DBS Data is known for its expertise in data planning and full-service direct marketing, by integrating Regit’s vehicle data with their extensive household database, it will enable brands to reach audiences with pinpoint accuracy.
Landsec has extended its long-term partnership with Ocean Outdoor which manages the Digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the world’s No 1 advertising DOOH screen well into the next decade, and work with Landsec to elevate The Venue which sits beneath the Piccadilly Lights screen. Piccadilly Lights is home to long term partners Coca-Cola and Samsung, the patchwork accommodating hundreds of other campaigns from global brands since the site relaunched as a single 783.5m² screen in October 2017.
Wildstone, one of the world’s largest billboard companies, has struck a landmark £80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside locations—will continue to be a powerful platform for advertisers. Traffic totalling more than one million vehicles per day drive by these premium landmark ad sites which include digital panels on Euston Road underpass, one of Europe’s busiest roads; Old Street roundabout AKA ‘Silicon Roundabout’ in East London; Chiswick Towers on the M4 going towards Heathrow; and Wandsworth roundabout, which is famous for its sci-fi looking advertising superstructure.
Content studio and digital media network Little Dot Studios (an All3Media company), announces the renewal of its social media partnership with Women’s Professional Leagues Limited, under its sports-specialist label, Little Dot Sport. The two-year extension will continue to drive the growth of women’s football fandom and engagement across all digital platforms, building on the success of the partnership to date. After an effective four-year collaboration, which helped the Barclays Women’s Super League (WSL) become the most-followed domestic women’s football league in the world, Little Dot Sport will continue to oversee full channel and community management for the Women’s Professional Leagues across X, Instagram, Facebook, TikTok, and YouTube. The Little Dot Sport team will also provide strategic support and direction across the social platforms. A key deliverable of the renewed agreement is the launch of the Barclays Women’s Super League and the Barclays Women’s Championship YouTube channels.
Good Food, the UK’s number one food media brand, has thrown open the doors to its new purpose-built studio-equipped Test Kitchen, providing a dynamic space to test thousands of recipes, capture stunning photography, and produce engaging videos – powering the brand’s evolution into a true multimedia powerhouse. The flexible, multi-purpose space includes a new open plan Test Kitchen with five workstations for creating the brand’s iconic thoroughly tested recipes that earned goodfood.com over one billion page views last year; a separate multi-purpose Kitchen Studio, equipped for video and photography for both Good Food’s content and commercial teams; a collaborative workspace for the Good Food and olive content, social and video teams, plus colleagues, guests, partners and clients, to meet and work in a dynamic kitchen space, surrounded by food, flavours, experimentation and creativity.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels. In addition, DV has rolled out 30 new and unique content-level avoidance categories, such as Youth and Young Adults, Youth Entertainment, and Gambling. These expanded categories offer advertisers precise control and protection tailored to their brand preferences.
Five9 (Nasdaq: FIVN), provider of the Intelligent CX Platform powered by Five9 Genius AI, has announced its global availability on Google Cloud Marketplace, including a release of Five9 AI Agents for Google Cloud. Any global business can now quickly activate Five9 seamlessly through Google Cloud Marketplace, further simplifying the procurement, billing, and deployment of an AI-driven CX for joint customers. Five9 AI Agents redefine virtual agents to bring intuitive and personalized experiences to more voice and digital channels. The new Five9 AI Agents version is designed specifically for availability on Google Cloud Marketplace, a universal catalog of enterprise-grade, pre-validated solutions that run on or integrate with Google Cloud.
Liftoff, a provider of marketing, monetization, and creative solutions for the mobile industry, and AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, have published their 2025 App Marketer Survey. The report—which includes data from Sensor Tower, a source of mobile app, digital advertising, retail media, and audience insights—analyzes the responses of over 700 mobile marketing professionals from across multiple regions and app verticals, working with monthly ad budgets ranging from $50,000 to over $1,000,000.
Europe’s leading wholesale marketplace, METRO Markets is the latest company to join the headless CMS revolution – having undergone a digital transformation project powered by Storyblok. Launched in 2019, METRO Markets is Europe’s leading wholesale marketplace and was developed to provide a wide range of non-food products for the hotel, restaurant, and catering industries. Storyblok was selected as the best external CMS fit to support METRO Market’s growth and ambitions by enabling a much more flexible way to add content and visuals and, in turn, make the business more scalable. As a result of the transition from its old in-house CMS to Storyblok, METRO Markets is now able to generate over 200 category pages in just 7 minutes and achieve 10 category pages in 3 different languages (German, French, and Spanish) in 3 minutes.
