VIOOH, a DOOH SSP, has announced a new partnership with Screenverse, which supplies DOOH inventory across a range of environments, including retail, residential, and office spaces, as well as transit, entertainment, and healthcare settings.
The partnership gives advertisers and agencies programmatic access to more than 38,000 digital screens across the United States, generating over 7.7 billion monthly impressions. Inventory spans major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth, and Philadelphia.
Screenverse brings national scale, a sales team, and hands-on support to the collaboration, aiming to make it easier for brands and agencies to discover, plan, and activate DOOH campaigns aligned with their audiences and goals.
“This partnership with Screenverse strengthens VIOOH’s presence in the U.S., one of the most important programmatic DOOH markets globally,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Screenverse’s diverse network gives media buyers a fast, flexible route to premium inventory in the spaces that matter most to their audiences, from the home to the high street.”
Montana Accavallo, Senior Vice President of Programmatic and Client Strategy at Screenverse, said the integration supports the company’s goal of making its inventory available through the pathways clients prefer to buy. “Our integration with VIOOH advances that mission by giving advertisers a fast, flexible way to connect with their audiences across our diverse inventory portfolio,” Accavallo said. “We have always viewed our partners’ success as our own, and this collaboration strengthens that commitment by connecting our networks with media buyers seeking scale, precision, and measurable outcomes.”
Through the integration, buyers can access Screenverse’s inventory via an established programmatic workflow on VIOOH’s platform, offering flexibility, targeting precision, and efficiency across Screenverse’s network in the U.S.
