TiVo Ads appoints Happydemics for brand lift measurement
TiVo Ads has appointed Happydemics as its brand lift measurement partner across Europe.
The partnership will add brand-lift measurement to TiVo Ads’ existing measurement capabilities for campaigns running across connected TV and other screens. The service will measure changes in awareness, consideration and intent among audiences exposed to advertising.
Happydemics’ In-Flight solution will allow advertisers and agencies to assess campaign responses while activity is still running, including performance across audiences, channels and creative executions.
Vistar Media publishes research into DOOH store locators
Vistar Media, in partnership with Omnicom Media and Annalect, has published research examining how store locator information affects consumer responses to programmatic digital out-of-home advertising.
The study tested store locator information placed at the top, middle and bottom of advertising creatives, alongside control executions without location information, across retail, quick-service restaurant and consumer packaged goods campaigns.
The research found that placement and design influenced results. For CPG campaigns, placing location information at the top generated a 20% lift in purchase intent compared with the control, while bottom placement generated a 9% lift in visit intent for retail and QSR campaigns. The study also found that using a location pin increased visit intent by 16%.
VIOOH and Arla Foods publish pDOOH study
VIOOH and Arla Foods have published a study examining the impact of programmatic digital out-of-home (pDOOH) campaigns on store visits.
The report analyses nine pDOOH campaigns run by Arla across its brand portfolio in Norway during 2025. All nine campaigns recorded a positive lift in store visitation compared with pre-campaign levels, with the average time between ad exposure and first store visit being less than two days.
The research was conducted with measurement specialists Spotzi and OOH media owner JCDecaux using Foot Traffic Attribution studies. The campaigns included activity for Starbucks Tripleshot, Castello, Apetina and Arla Protein.
Wildstone secures Sydney Olympic Park billboard portfolio
Wildstone has secured the rights to seven billboard locations at Sydney Olympic Park and plans to invest more than $4 million in upgrading the portfolio.
The seven existing static billboards will be upgraded, including digitisation, with some structures also being relocated. The contract for the existing portfolio begins on 1 October 2026, with Alliance Outdoor Media Group confirmed as operator.
The investment forms part of plans for the future development of the Sydney Olympic Park precinct, which is expected to include new residential and employment capacity under the NSW Government’s Sydney Olympic Park Master Plan 2050.
AppsFlyer expands measurement to AI answer engines
AppsFlyer has expanded its organic search attribution to cover Answer Engine Optimisation (AEO), allowing marketers to measure discovery through AI answer engines alongside traditional search.
The measurement covers eight AI engines, including ChatGPT, Claude, Perplexity, Copilot, Gemini, Grok, DeepSeek and Manus, as well as 13 traditional search engines. It provides data on organic and paid AI traffic across mobile and desktop, apps and web.
The update also enables advertisers to distinguish paid and organic traffic on platforms where both are present, and covers re-engagement of existing app users and install attribution for new users.
Taboola launches Realize ID
Taboola has launched Realize ID, an identity solution designed to help performance marketers identify and target consumers showing purchase intent across the open web.
The offering uses Taboola’s first-party data, including content engagement, ad interactions, search keywords, conversion data and other buying behaviour, to create a persistent view of potential customers across devices and content environments.
Realize ID is integrated with Taboola’s Realize performance advertising platform and is intended to support objectives including engagement, lead generation, purchases and website traffic.
Trustpilot expands AI discovery tools
Trustpilot has launched new and expanded tools aimed at helping businesses monitor their visibility in AI search.
The update includes dedicated Product Review Pages, expanded Location Reviews, AI Search Market Insights and a beta version of Trustpilot AI. Product Review Pages give individual products their own public presence on the platform, while Location Reviews allow businesses to manage feedback for individual stores or branches.
AI Search Market Insights allows businesses to compare how frequently their profiles appear in AI-generated answers and monitor changes over time. Trustpilot AI is available to Enterprise customers through a limited beta and can assist with review responses, customer-feedback analysis and workflows through Slack, CRM platforms and large language models.
