Advertising Week New York: Building trust in the age of outcomes
At Advertising Week New York, industry leaders gathered to discuss the changing face of trust in marketing. Moderated by Sam Palmer, President of Chase Media Solutions, the discussion brought together Steve Paganelli, Global VP of Media and Partnerships at Tripadvisor; Allison McDuffee, Global Head of Brand Insights and Measurement at Roblox; and Brad Backenstose, President of Clients at WPP Media.