If Cannes is all about advertising, then advertising is all about engaging the consumer. But when the consumer is bombarded and just wants to get where they’re going, how do advertisers make sure they grab hold of a moment of interest and make it easier for the consumer to find them again when they’re more of a mind to buy?
New Digital Age’s Editor-in-Chief, Justin Pearse spoke to Joe Martin, Tickle Global CEO, about how advertisers can help consumers curate their own pocket of interest, saving ads for a more detailed browse later – much in the same way as consumers shop in real life.
