Uber Advertising has announced the appointment of Chris Porter as Head of UK&I to spearhead the business’s expansion and next phase of growth in the region.
Porter brings nearly 25 years of experience across media and advertising sales, spanning television, digital, social, branded content and strategic partnerships.
He joins from The New York Times, where he most recently served as Executive Director, Advertising Sales EMEA, leading the organisation’s commercial activities across the region. Before that, he held senior international commercial roles at Hearst, including Head of Global Partnerships, and spent eight years at Facebook, where he led the Luxury and Apparel team and worked with leading global brands including Nike, Burberry, Rolex and Puma.
Building on the strong foundations established in the UK and Ireland, Porter will set the market’s commercial direction and oversee the team’s continued development. Reporting to Elton Ollerhead, Regional General Manager of EMEA Sales at Uber Advertising, Porter will focus on building a high-performing organisation, strengthening relationships with agencies and brands, and identifying new advertising opportunities across Uber’s mobility and delivery platforms.
Elton Ollerhead, Regional General Manager of EMEA Sales at Uber Advertising, commented, “Chris brings a formidable breadth of experience from some of the world’s leading media and technology companies. He knows what brands and agencies need from a platform and how to deliver it. As our UK and Ireland business continues to develop, Chris will play an important role in growing our team, strengthening our relationships with market advertisers.”
Chris Porter, Head of UK&I at Uber Advertising, added: “Uber Advertising is forging ahead as one of the most exciting media platforms globally, and has significant momentum in the market. I’m looking forward to being part of its next chapter, and supporting this acceleration to unlock further opportunities and continued growth.”
Uber Advertising is a client of Bluestripe Communications, owned by Bluestripe Group, the publisher of New Digital Age.
