Octave IP, News UK and Bauer Media’s joint connected audio advertising venture, has entered into a partnership with digital audio ad tech platform AdsWizz. The deal will make Octave the exclusive sales representative for advertising on select podcasts owned and operated by SiriusXM and Stitcher Media.
Octave will sell exclusive inventory across more than 500 shows on the SiriusXM podcast network in the UK, including Pod Save the UK with Nish Kumar, Crime Junkie, Oprah’s Super Soul Sunday, I Weigh with Jameela Jamil, and Conan O’Brien Needs A Friend, to name a few.
“This deal gives us the ability to offer our clients high quality UK podcast audiences at scale with the same level of effective targeting, brand safety and trust that they have come to expect from our radio heritage. AdsWizz and SiriusXM represent some of the world’s largest podcasts with a massive UK audience and with this collaboration we can exclusively offer brands a range of rich integrations from spot ads through to host reads,” said Nadia Holmes, Head of Business Development at Octave.
“With our existing podcast audiences, we can now offer brands more than 150 million impressions every month. Podcast advertising offers brands the ability to reach consumers at their most engaged and in a trusted environment, making it an obvious addition to our audio portfolio.”
The agreement is an extension of Octave’s existing partnership with AdsWizz, which sees Octave leverage AdsWizz’s audio ad tech and targeting capabilities to sell its audio network in the UK.
“We’re thrilled to work with Octave to offer advertisers in the UK access to our premium podcast lineup. Between the depth of content in the SiriusXM Podcast Network, AdsWizz’s innovative technology, and Octave’s strong reach in the market, buyers can now reach a highly engaged audience of podcast listeners in the UK,” said Alex Ryan, Associate Director, Marketplace Partnerships at AdsWizz.
*News UK is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA