Q&A: The Trade Desk’s Jessica McGrogan on addictive walled gardens and ethical media planning
Meta and Google were recently found guilty of intentionally building addictive platforms. The Trade Desk, the largest independent advertising technology company in the world, believes the case should prompt advertisers to ask what kind of platforms they are unknowingly supporting with their ad spend.
New Digital Age spoke with Jessica McGrogan, VP Business Development at The Trade Desk, to find out more…
