Adform reinforces commitment to open standards for agentic advertising
While much of the industry is still debating AI frameworks on paper, Adform has partnered with IAB Tech Lab to bring open agentic advertising standards into live, real-world campaigns. Building on the launch of its MCP Server, which already exposes over 800 platform capabilities to external AI agents, Adform is now aligning its full-stack infrastructure with the AAMP and ARTF frameworks...