
Marketing the Marketers: Making Cannes work for you
All Rosé and yachts, or some of the most highly concentrated work you’ll do during the year? Cannes certainly does conjure up an image of adland on its holidays but it is a costly event to both run and attend, and there are cheaper ways of getting a tan and some Côtes de Provence. There is also plenty of evidence that attending Cannes delivers a serious boost in terms of potential partnerships, networking and securing future business.