Interviews, insight & analysis on digital media & marketing



Our 2022 Predictions: Catherine Hallam and Jayesh Rajdev, ITV

NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Catherine Hallam | Head of Data Strategy, Commercial Advertising & Marketing and Jayesh Rajdev, Controller of Advanced Advertising, ITV.


How can technology help make my media planning more inclusive?

Diversity should always be front and centre for any industry, particularly advertising. More than half of people identify with having one or more characteristics of diversity, and companies that actively support diversity are more profitable than those who don’t. But spending doesn’t often reflect this.