Interviews, insight & analysis on digital media & marketing



Boomers get onboard with cross-border ecommerce

Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.


US advertising spend set to reach $128 billion in 2021  

The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.