According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
UK marketing budgets continued to fall in the opening quarter of 2021, according to the latest IPA Bellwether Report
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Brands should anticipate a surge in consumer spending over the coming weeks, as lockdown restrictions begin to lift.
Research reveals that over half of marketing leaders concede they are struggling to effectively execute multi-channel campaigns.
Telecoms advertising will grow at an average rate of 4.5% a year to 2023, following an 8.7% decline in 2020, according to Zenith.
New research by Carphone Warehouse has revealed the top ten countries where people spend the most on apps.
The 2020 IPA Agency Census, published today, has revealed that staff numbers in IPA member agencies have been seriously impacted by Covid-19.
While UK health and beauty retailers have vastly improved their ecommerce offerings during lockdown, their post-purchase customer experience (CX) lags behind that of other retail sectors.