Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research
Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Agencies
UK marketing budgets continue to shrink, but future is bright
UK marketing budgets continued to fall in the opening quarter of 2021, according to the latest IPA Bellwether Report
Tyrone Stewart
14 April 2021
Retail
Boomers get onboard with cross-border ecommerce
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
Michael Feeley
1 April 2021
Agencies
Blis launches location-data-powered product suite for targeting in a post-cookie world
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
Michael Feeley
30 March 2021
Agencies
US advertising spend set to reach $128 billion in 2021
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
Michael Feeley
30 March 2021
Retail
Information trumps promotion in emails, finds consumer research from DMA and Validity
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Michael Feeley
29 March 2021
General
UK customer engagement with brands at highest level since pandemic began
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Michael Feeley
26 March 2021
General
Expect surges in spending as lockdown restrictions lift, says eBay Ads
Brands should anticipate a surge in consumer spending over the coming weeks, as lockdown restrictions begin to lift.
Michael Feeley
25 March 2021
General
CMO Council partners Chief Outsiders to deliver interim marketing leaders “on demand”
Research reveals that over half of marketing leaders concede they are struggling to effectively execute multi-channel campaigns.
Michael Feeley
23 March 2021
General
Demand for smartphones and 5G to fuel 4.5% annual growth in telecoms adspend
Telecoms advertising will grow at an average rate of 4.5% a year to 2023, following an 8.7% decline in 2020, according to Zenith.
Michael Feeley
22 March 2021
General
Research reveals the top ten countries spending most on apps
New research by Carphone Warehouse has revealed the top ten countries where people spend the most on apps.
Michael Feeley
19 March 2021
General
Ad agencies falling short on diversity and gender equality targets, finds 2020 IPA Agency Census
The 2020 IPA Agency Census, published today, has revealed that staff numbers in IPA member agencies have been seriously impacted by Covid-19.
Michael Feeley
19 March 2021
General
UK health & beauty brands need to improve on post-purchase CX
While UK health and beauty retailers have vastly improved their ecommerce offerings during lockdown, their post-purchase customer experience (CX) lags behind that of other retail sectors.
Michael Feeley
18 March 2021
