Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
The Zenith adspend forecast was released this morning and the outlook is positive.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis .
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry.
UK marketing budgets increased for the first time since the end of 2019, according to the latest IPA Bellwether Report.
Data connectivity platform, LiveRamp, in
A brands embark on the essential task of gathering consumer feedback and data to make decisions, their research methods should always put the consumer at the centre of the actionc
The ‘baby boomers’ or 55–75-year-olds, have been dubbed Zen Gen or Zenners due to living alongside digitalisation for a good 20 years.
NDA and CVE speak with leaders at national brands about new approaches to local advertising.
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report
The COVID-19 pandemic has accelerated the consumer shift to digital media, with activity increasing across all areas of the online world
our research found that millennial executives have been impacted the worst and are bearing the brunt of these work changes.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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