With investment in CTV advertising steadily rising but still failing to match the equivalent growth in streaming audiences, what factors are most likely to dampen future demand?
Later this week, NDA in partnership with Rakuten TV Enterprise will be hosting a special panel event to explore the key issues associated with ‘Transparency in CTV’ for advertisers, media planners and media buyers.
Following on from the recent publication of new research from Rakuten TV Enterprise which takes the pulse of UK advertisers in relation to CTV investment and measurement, NDA’ editor-in-chief will chair the discussion and help to examine the key findings of the research in more detail.
Marcos Milanez, Chief Content Officer at Rakuten TV and Chris Edwards, Snr Director, Media of Rakuten TV Enterprise will be joined by industry experts Emma Glenn, Head of Programmatic UK, Spark Foundry, Sam Wilson, MD CTV, EMEA, Magnite and Brecht Debels, Programmatic AV Director, Omnicom Media Group UK.
The event takes place at the Union Club in Soho, London, on Wednesday 24th September between 9:30am and 11:30am.
Anyone interested in coming along can register to attend here.
