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Veridooh partners with iQOOH as demand for independent verification grows

Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns.

Through the partnership, all iQOOH clients will be able to verify their DOOH campaigns, giving them an added layer of trust and transparency in the sector.

Veridooh’s world-first proprietary and patented solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in one easy-to-use dashboard.

iQOOH was launched by OOH executives Tim de Monte and David Peters and will grow to a network of 400+ large-format digital screens across the UK. Peters, former head of sales at Primesight, and de Monte, former head of trading at Primesight, launched the business in 2022.

IQOOH co-founder David Peters said: “We built iQOOH with accountability and transparency at its core and making Veridooh’s independent verification solution available to our advertisers helps us promote these values. If advertisers can see exactly how their campaign is performing, they can better understand how OOH is helping their brand grow and delivering on key objectives, which is more important than ever in the current climate.”

Veridooh co-founder Mo Moubayed said: “It’s exciting to partner with an innovative media supplier to help marketers and buyers understand the value they are getting from their OOH investment. Since launching into the UK last year, we’ve seen strong interest from local advertisers in independent verification so it’s great to work with local media owners and provide our solution to more brands.”

Founded in 2019 by Jeremy Yang and Mo Moubayed (pictured above), Veridooh is a preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in its native Australia. Its clients include some of the global brands such including Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony.