Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
WORKING GROUP
The Media Leader – 4th November 2026
AA, IPA and Isba to launch new working group to map how advertising funds harmful content
The trade bodies responded last week to concerns made by an anonymous group of industry leaders convened by the non-profit, Inside Track.
CAMPAIGNS
Campaign – Ben Bold, 3rd November 2026
Campaigns using OOH, audio and publishing 69% better at building trust
New IPA and Bauer Media research analysing 569 campaigns found that those combining audio, Out of Home and publishing delivered 33% more brand effects and 8% more business effects than campaigns using none of the three channels.
LEGISLATION
PPC Land – Luis Rijo, 4th November 2026
Democrats win Congress: what changes for AI rules, privacy and advertising
Democrats won the Senate and are projected to take the House, upending GOP plans to preempt state AI and privacy laws and putting the FTC under new scrutiny.
ANTITRUST
Marketing Edge – Mofeoluwa Awe, 3rd November 2026
Apple defends Google search payments as antitrust battle reaches appeals court
Apple has entered the latest phase of the United States antitrust battle over Google’s search dominance, urging a federal appeals court to reject government efforts to stop the technology giant from paying companies to distribute its search engine.
DOOH
Little Black Book – 3rd November 2026
The partnership delivers access to 254 digital screens generating over 163 million monthly viewable impressions across the three Baltic markets.
RESEARCH
Performance Marketing World – Bethany Lee, 3rd November 2026
‘Buyers are outgrowing ROAS’: IAB report reveals shift in attitudes to retail media
Buyers’ priorities appear to be shifting, with just 49% selecting return-on-ad-spend (ROAS) as a desired measurement compared to 89% in 2025. That’s according to IAB Europe’s Attitudes to Retail Media report, based on insights from 150 buy-side and sell-side respondents.
SOCIAL MEDIA
TechCrunch – Sarah Perez, 3rd November 2026
Reddit tests ads in search results as traffic declines and growth concerns mount
Reddit is expanding its advertising offering with search placements as it looks to generate more revenue from existing users amid declining search referrals and concerns about future growth.
AI
CNBC – Julia Boorstin, 3rd November 2026
AI-generated ‘slopaganda’ in political ads puts internet platforms on alert
The midterm election cycle has been dominated by “slopaganda,” or campaign ads featuring AI-generated clips and images, creating another challenge for Instagram, YouTube and X as they attempt to monitor their platforms.
VIDEO
PPC Land – Luis Rijo, 3rd November 2026
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Roku’s advertising revenue rose 23% to $727.4 million in the third quarter of 2026, while the average price it earned for each video ad impression fell 7%, according to the shareholder letter and quarterly report. Video impressions grew 33% over the same period.
