Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
Digiday – Krystal Scanlon, 5th November 2026
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
ChatGPT now handles roughly a fifth of the search queries Google does. Its ads business is worth considerably less. Nobody should be surprised by that. OpenAI only started selling ads this year, the format they’re growing into is still taking shape and the company has been tiptoeing around how much advertising to put in front of users who came for users. Advertising is, in other words, lagging usage. OpenAI will want that to change quickly and advertisers are already testing how fast it can.
Advanced Television – Nik Roseveare, 5th November 2026
Netflix has unveiled its AI Discover, a new tab on the TV app where, currently, a pilot group of members can try new ways to find their next watch. Inside the tab, Netflix will roll out early discovery experiences, starting with one that lets users tell the service what they’re in the mood for and explore from there.
AUDIO
The Media Leader – Charli West, 5th November 2026
More than half of UK listeners switch between video and audio formats, study finds
The research also found almost half of UK consumers listen to video without watching it.
Business Insider – Lara O’Reilly, 4th November 2026
The podcast boom is hitting a messy reality for CMOs
Oxford Road research found that measurement gaps and repetitive ad placements are making marketers more cautious about podcast advertising, despite 40% expecting to increase audio budgets in 2027.
AGENCIES
Digiday – Sam Bradley, 5th November 2026
Agencies find AI overuse is leading to brief bloat
The advertising world rushed to embrace generative AI. But now that agencies and advertisers have come to rely on the tech to keep up, they’re finding themselves vulnerable to its toxic byproducts. In particular, agency leaders are finding the over-use of AI tools to write advertising briefs risks undermining the productivity and the day-to-day sanity of marketing staffers.
TRAVEL
Advanced Television – 5th November 2026
Research: 40% of Brits booking TV-inspired holidays
Four in ten UK holidaymakers have visited a destination after seeing it featured on screen, highlighting TV’s continued influence on travel decisions, as AI threatens to reshape how consumers discover and book holidays.
AFFILIATE MARKETING
Affiverse – 4th November 2026
APMA Sets Out Case for UK Affiliate Tracking Reform
The APMA is calling for changes to UK privacy rules to improve affiliate tracking and ensure publishers receive commission for the sales they generate.
STREAMING
Advanced Television – 5th November 2026
Roku has announced Roku Outcomes, a machine learning-powered optimisation suite that brings performance advertising capabilities to streaming TV.
GAMBLING
Yogonet – 4th November 2026
Google updates YouTube’s personalised gambling ads policy
Google has widened the reach of personalised gambling advertisements on YouTube across the US, UK, and Canada, while bringing prediction markets under its sensitive-category targeting rules.
LEGISLATION
PPC Land – Luis Rijo, 5th November 2026
EU study finds DMA has not opened Google, Meta and Amazon ad auction data
A 571-page study commissioned by the European Commission concludes that the Digital Markets Act’s advertising transparency rules have not given advertisers and publishers meaningful access to the pricing and performance data that Google, Meta and Amazon hold.
RETAIL
Reuters – Juveria Tabassum, Nicholas P. Brown and Arriana McLymore, 4th November 2026 (also covered by CNBC TV, finimiza and Big Go Finance)
AI shopping agents could threaten Amazon and Walmart’s ad business
The growth of AI shopping agents could disrupt Amazon and Walmart’s retail media businesses by reducing visits to their platforms and limiting advertising exposure and access to customer data.
Adweek – 5th November 2026
Particular Audience adds CDP audience targeting to its organic search and merchandising platform
AI-powered retail media personalisation platform Particular Audience has added Customer Data Platform audience targeting to its retail media platform. The move enables retailers to attach audience segments from their own CDP to organic search and merchandising rules.
CTV
PPC Land – Luis Rijo, 5th November 2026 (also covered by Marketing Report)
Criteo plans shopper-data TV ads in 9 more countries through 2027
Criteo today said it will take its Performance Connected TV product beyond the United States, starting with Brazil and Mexico by the end of 2026 and adding Canada, the UK, France, Germany, Italy, Spain, Australia and “select additional markets” in 2027.
