Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
SOCIAL MEDIA
BBC – 10th November 2026
Vinted and eBay could be part of social media ban
Internet resale platforms like Vinted and eBay could be included in the list of platforms set to be banned for children aged under 16. UK Culture secretary Lisa Nandy has told the BBC that the government is “looking seriously” at including re-sale apps in the ban in order “to keep children safe”.
OOH
Performance Marketing World – Heather Sandlin, 10th November 2026 (also in The Media Leader and PPC Land)
Global continues outdoor investment with Alight Media takeover
The group said this deal would modernise and simplify outdoor media for advertisers, bringing its technology to a growing outdoor estate.
M&A
Digiday – Seb Joseph, 10th November 2026
‘We are looking more now’: The Trade Desk is eyeing the M&A aisle
The Trade Desk has spent a decade as a public company buying close to nothing. On Monday night, CEO Jeff Green suggested that streak is up for review.
CTV
BroadbandTV News – Julian Clover, 9th November 2026
Fox completes Roku takeover with pledges on platform neutrality
Fox Corporation has completed its acquisition of Roku, bringing the connected TV platform into the same group as Tubi and FOX One while committing to protect access for rival content providers.
AUDIO
MadTech Magazine – 10th November 2026
Audio is becoming ‘format-fluid’ as audiences move seamlessly between audio and video platforms depending on what suits them in the moment.
CTV
Performance Marketing World – Heather Sandlin, 9th November 2026
Fox completes $22bn Roku takeover deal
Roku’s first-party data and connected TV (CTV) platform, The Roku Channel, will now fall under FOX.
STREAMING
Advanced Television – 9th November 2026
Research: Brits suffering from ‘streaming overload’
British TV viewers are bombarded with so much choice they are suffering ‘streaming overload’ – with millions calling for a ‘return to simpler times’, finds The Upper Third 2026, a report
BIG TECH
CNET – Alex Valdes and Laura Michelle Davis, 9th November 2026
Google’s AI Mode Will Soon Show Ads Even in Your Follow-Up Questions
Sponsored results will soon appear in responses to follow-up questions in Google’s AI Mode in the US. Google announced the change, along with plans to show ads in AI Overviews and AI Mode to more people, after reporting that AI Mode searches generate less revenue than traditional searches.
Digiday – Krystal Scanlon, 9th November 2026
ChatGPT is about to show brands their mention count
OpenAI is testing a dashboard showing businesses how often they appear in ChatGPT answers and how many clicks those mentions generate, potentially giving marketers new first-party data to measure their GEO performance.
VIDEO ADVERTISING
PPC Land – Luis Rijo, 9th November 2026
AI and pharma brands take 43% of $355.6m first-time TV ad spend, VAB finds
The Video Advertising Bureau sent marketers a 27-page update of its “Welcome to TV” report, which counts 160 advertisers that bought national television for the first time between January 1 and June 30, 2026.
AFFILIATE MARKETING
Digiday – Sam Bradley, 9th November 2026
Ogilvy and CAA launch partnership to clone celebrity talent for AI ads (also appeared in The New York Times)
Hollywood is set to begin working with creative agency Ogilvy to run brand campaigns featuring entirely AI-generated celebrity appearances. The WPP agency has inked a partnership with Creative Artists Agency (CAA) to generate AI ads featuring the actors, athletes and high-profile creators on CAA’s roster.
CONSUMER
Reuters – 10th November 2026
UK retail spending shows modest growth ahead Black Friday, survey show
UK retail spending rose 1.5% year on year in October, while consumers held back on some purchases ahead of Black Friday; separate Barclays data showed overall card spending up 2.3%.
Adweek – Mitchell Parton, 9th November 2026
Amazon’s AI Workspace Tool Gets Its First Ad Campaign
Amazon has launched the first advertising campaign for AWS Quick, its AI-powered workplace tool, positioning it as an assistant built specifically for business use rather than everyday personal tasks. The campaign includes placements on elevator screens and the Las Vegas Sphere.
