Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
TV
Performance Marketing World – Robin Langford, 24th August 2026
Teads and Hisense OS V partner on 10-day Black Friday TV home screen takeover
The partnership aims to turn the TV home screen into a new premium advertising space, using newer data such as screen size and room placement to target households.
Broadband TV News – Robert Briel, 24th August 2026
Streaming giants scale back price hikes as consumers hit ceiling on willingness to pay
Average price increases at Netflix, Disney+ and Amazon have slowed sharply over the past three years, signalling that major streamers may be approaching the limits of what subscribers are willing to spend.
Advanced Television – 24th August 2026
Research: Blockbuster ad airings down on linear; up on CTV
Across movie advertisements aired between May 1st and August 12th 2026, broadcast advertising declined sharply, while CTV impressions climbed, according to analysis from AdImpact.
SOCIAL MEDIA
Social media today – Andrew Hutchinson, 23rd August 2026
X launched its X Ads Model Context Protocol server on Friday, which will allow X advertisers to create and refine their X campaigns via guidance from the artificial intelligence tool of their choice.
Bloomberg – Tracy Withers, 24th August 2026
New Zealand Joins Global Push to Ban Under-16s From Social Media
New Zealand plans to ban under-16s from social media, joining a throng of countries worldwide seeking to limit online harm to children.
AI
Digiday – Sara Guaglione, 24th August 2026
OpenAI is sharpening its focus on enterprise advertisers
OpenAI’s enterprise ambitions have found a new target: ad teams. The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a vacancy currently on OpenAI’s careers page. The role is tasked with building “the content, thought leadership, events and demand programs needed to drive enterprise advertising pipeline and long-term growth”.
Digiday – Sara Guaglione, 24th August 2026
The IAB is developing a framework to tackle AI advertising measurement
Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying to fix that. A new framework, due out Nov. 12, will tackle how to attribute ads served to AI agents, the mechanism increasingly standing between publishers and the humans who used to click through to their sites directly.
OOH
EMARKETER – 24th August 2026
Digital screens are about to claim half of out-of-home
Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report.
ROUND UP
ExchangeWire – 24th August 2026
In today’s digest, we cover WPP’s court filing against Richard Foster’s whistleblower claims; Meta’s decision to strip advertisers of the ability to exclude ad placements, and preliminary talks between Paramount and California officials over its $110bn Warner Bros Discovery acquisition.
