New Digital Age recently attended Braze’s City X City event in London. We talked to Braze and its partners to explore the rapidly-evolving landscape of modern martech and customer engagement.
AI-Powered Customer Growth
Kanchan Lad, Former Product & Growth Lead at Papa Johns, discusses how lean teams can leverage AI to expand creative capabilities, identify global market opportunities, and streamline cross-border marketing initiatives effectively without compromising customer data trust.
Personalised Engagement at Scale
Martin Juglair, CRM Specialist at Dayuse, outlines how the global daytime hotel platform uses Braze AI to automate localised content across 10,000+ hotels in 30 countries, freeing up marketers to focus on strategy while creating authentic one customer connections.
Innovations at Scale
Bill Magnuson, Co-Founder & CEO of Braze, highlights how new AI-driven tools like the Braze AI Operator, Agent Console, and Creative Studio are empowering marketing teams to accelerate workflows, deliver deeper personalisation, and transform engagement across millions of consumer interactions.
