Interviews, insight & analysis on digital media & marketing

The NDA Predictions Hub launches to guide digital marketers into 2022 and beyond

NDA has launched a dedicated hub featuring the predictions of industry leaders on what strategies, technologies and disciplines will drive the digital media and marketing industry in 2022.

With 2022 set to be a seminal year for the industry as macro changes like the deprecation of third-party cookies start to bite, NDA hopes the collected wisdom of our Hub experts will provide useful guidance for the year ahead.

The NDA Predictions Hub, in partnership with Xandr, is dedicated to insight and inspiration from some of our industry’s leading figures to help you make sense of how digital marketing and media will develop in 2022. The Hub will be a regularly-updated source of knowledge for our audience through December and into 2022.

NDA in partnership with Xandr, has established four core focus areas that we believe will help drive programmatic success in the years to come. We’ve asked our experts for views across these areas:

  1. Enable action through transparent partnerships
  2. New formats will accelerate, not just CTV!
  3. Buyers will need more than a DSP  
  4. From allies to collaborators, the power behind digital diversity and sustainability

In addition to insight from brand marketers, agency leaders and industry influencers, the Hub wil also feature dedicated advice from Xandr related the key themes uncovered from our experts to help readers turn insight into action in 2022.

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