Interviews, insight & analysis on digital media & marketing

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Time for a Reset: Paul Frampton meets Specsavers’ Marketing Director Chris Carter

New Digital Age has proudly partnered with Control v Exposed (CvE) for the Time for a Reset podcast.

In this episode Paul Frampton talks to Chris Carter, Marketing & E-Commerce Director of Specsavers.

The discussion ranges from the decision to ditch the marketing plan from mid-March to liberate the marketing team to the increased importance of hyper-local and data-driven strategies to support the brand’s large high street presence.

The podcast also includes fascinating insights on Specsavers’ incredibly targeted media strategy.

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Media Pride: Jerry Daykin, Head of Global Media at Beam Suntory

With the launch of NDA’s Media Pride, we talk to leaders across the industry to understand the opportunities and challenges within our industry’s LGBTQIA+ community. Next up is Jerry Daykin, Head of Global Media at Beam Suntory.

Justin Pearse 5 June 2023
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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