Interviews, insight & analysis on digital media & marketing

Olly Rzysko, CMO, Mahabis: Kindness wins

“Social has become a shaming culture rather than a celebratory culture” according to Mahabis CMO Olly Rzysko, when he spoke at this month’s The 99//Club Digital Festival.

“Kind hands, kind voices” is a saying from Olly’s daughter that he believes brands could learn from, as he argued in his 99-second talk below, reminding us that kindness may not increase your share prices but will make your business more likely to be here in 20 years time.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.


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