Chase launches football campaign
Chase UK has launched a UK-wide campaign around this summer’s football tournament, centred on grassroots coaching. Activity spans TV, cinema, out-of-home, radio, social media, PR and Transport for London activations, including a takeover of Piccadilly Lights and football-themed card readers at selected Tube stations.
Creative was developed by Droga5 London, with media planning handled by EssenceMediacom, social activity by We Are Social and PR by Fuse.
Perfect Storm reports revenue growth
Leeds-based Perfect Storm has reported 20% EBITDA growth and more than £500,000 in new business during its 2025/26 financial year, marking its tenth anniversary.
The agency reported new client wins included Identi, PGL and the Bradford Bulls, while headcount has doubled over the past two years to 22 permanent employees.
M+C Saatchi wins HUGO BOSS PR account
HUGO BOSS has appointed M+C Saatchi Sport & Entertainment as global PR agency of record for its BOSS and HUGO brands.
The agency will support global brand communications as well as activity across the UK, US and DACH markets, covering product launches, sporting partnerships, fashion shows, retail activations and other brand campaigns.
Aberfield appointed by Walker Morris
Commercial law firm Walker Morris has appointed Aberfield Communications to support communications for its Build market group.
The agency will provide strategic PR and media relations across the firm’s real estate, construction, engineering and planning practices, working alongside Walker Morris’s in-house marketing team.
Orla Kiely selects Renowned Media Group
British design brand Orla Kiely has appointed RENOWNED MEDIA GROUP to manage its digital PR and SEO.
The brief covers organic search strategy, digital PR and AI search optimisation, with the aim of improving the brand’s visibility across traditional search engines and AI-driven discovery platforms.
AI agents complete Czech media buying pilot
Ad-tech company R2B2 has completed what it describes as the Czech Republic’s first autonomous AI agent media-buying pilot, working with Omnicom Media, publisher MAFRA and broadcaster Skylink.
The pilot used AI agents to negotiate and execute an advertising transaction via the Ad Context Protocol, while retaining human approval before campaigns went live.
PHA Group appointed by Reolink
Smart home security brand Reolink has appointed The PHA Group to manage its UK consumer PR.
The agency will oversee media relations, product launch communications, review programmes, thought leadership activity and creative campaigns as Reolink expands its presence in the UK market.
Definition publishes engineering communications research
Definition has published research examining the relationship between engineers and marketing teams across six countries.
The report found that many engineers remain sceptical about marketing, while identifying communication gaps between technical and commercial teams. It recommends closer collaboration, shared measurement frameworks and greater technical understanding within communications functions.
McCann Manchester creates latest KAYAK campaign
Travel search platform KAYAK has launched a new brand campaign, “Once you compare, you’re almost there”, across Amazon Prime, YouTube, out-of-home and social media.
The campaign was created by McCann Manchester and focuses on the role of travel comparison in helping consumers plan holidays.
