Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
TV
The Media Leader – Jack Benjamin, 4th September 2026
Total TV drives 54% share of advertising profit despite increased fragmentation
An analysis of over £100m worth of UK TV investment has found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.
Broadband TV News – Julian Clover, 3rd September 2025
TiVo expands AI, sports and DVB-I, strengthening smart TV OS strategy
TiVo has unveiled a major update to its TiVo OS smart TV platform at IFA 2026, adding AI-powered content discovery, enhanced sports features, DVB-I support and new interactive TV capabilities, while appointing former VIDAA executive Tal Bone as general manager.
OOH
The Media Leader – Charli West, 4th September 2026
UK OOH reports double-digit revenue growth for second consecutive quarter
Out-of-home (OOH) advertising revenue grew 12.7% year-on-year in Q2 2026 totalling £402.6m, reports Outsmart, the UK trade body for the OOH advertising industry.
Prolific North – Karl Holbrook, 3rd September 2026
World Cup campaigns help drive 12.7% rise in out-of-home advertising revenues
UK out-of-home advertising revenues climbed 12.7% year on year to £402.6m in the second quarter of 2026, according to new industry figures.
AI
Digiday – Sam Bradley, 4th September 2026
Media agencies build audit tools to prevent AI agents from overcharging
Media agencies deploying AI to speed up their planning and buying practices are discovering that the tech won’t deliver savings if it’s left to run by itself — it has to be monitored.
COMMERCE MEDIA
Adweek – Lauren Johnson, 3rd September 2026
After years of building ad businesses, retailers are now looking to scale their ad ambitions, which requires bigger brand budgets from marketers and new ways for commerce media companies to work together.
RETAIL MEDIA
EMARKETER – Max Willens and Sarah Marzano, 3rd September 2026
Retail Media’s Untapped Social Media Opportunity
Advertiser adoption of retail media networks’ social offerings remains limited. To win those budgets, RMNs need to prove that their data and measurement offerings deliver enough value to offset added cost and complexity.
